Downton Abbey chiefs have come under fire for running Kindle adverts that 'ruin the period drama's atmosphere'. The adverts show actors in 1920s costume using the devices on the set during breaks. Viewers of the opening episode on Sunday night used Twitter to complain about the promotional spots which 'ruined the illusion' and 'killed the magic' of the show.
近期，《唐頓莊園》的主演因拍攝Kindle廣告而遭到炮轟，被認為“破壞了時代劇的氛圍”。廣告中，演員們在片場休息時穿著20世紀20年代的戲服用Kindle閱讀。在周日晚上觀看這部劇的觀眾在Twitter上抱怨這種促銷廣告破壞了整部劇的氛圍，使它的“魔力”都消失了。

The Kindle deal came in for the most criticism when the abbey went up in flames after Lady Edith threw her book into the fire – with viewers questioning whether they were witnessing some sort of subtle product placement. Another Twitter user Barbara said: 'You know Downton is sponsored by a Kindle when a paperback sets fire to the house.'
Kindle最受爭議的地方在于當(dāng)莊園起火，伊迪斯把書扔進火里的鏡頭。人們認為這是某種植入廣告。另一位Twitter用戶芭芭拉說，“當(dāng)書籍著火燒了整幢房子時，你就知道《唐頓莊園》是由Kindle贊助的了。”

Fans also pointed out that the sponsorship deal did not fit with the plotline, which saw members of the household unable to deal with changes in modern technology. An ITV spokesman said: 'We work closely with sponsors in an attempt to ensure that their idents and creative concepts are complementary to the shows that they appear in. We apologise to any viewers who felt this was not achieved in last night's Downton Abbey.'
粉絲們同時指出，Kindle的贊助和故事主線不符。在劇中，主演們無法隨著時間發(fā)展適應(yīng)現(xiàn)代的科技。一位ITV的發(fā)言人對此回應(yīng)道，“我們和贊助商緊密合作，保證他們的廣告和我們的節(jié)目能配合地天衣無縫。我們對就此感到不滿的觀眾表示真摯的抱歉。”

An average of 8.1million viewers tuned in to watch the start of the fifth series – one million fewer than last year's premiere.?When the series launched in 2010, 7.7million watched the first episode.? In comparison, series two and three attracted around 9million for their openers. The figures will fuel rumours that Downton creator Julian Fellowes will decide to end the show sooner than previously hinted.
約有810萬觀眾觀看了《唐頓莊園》第五季的首集，比起去年來減少了100萬。在2010年該劇首次播出時，約有770萬人次觀看了首播集。相比之下，第二季和第三季開官集數(shù)都吸引了約900萬觀眾。這些數(shù)據(jù)無疑使唐頓莊園創(chuàng)作者將提前結(jié)束該劇的謠言灰飛煙滅。