新編劍橋商務(wù)英語高級(jí)第三版第四章
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Unit4
4.1P36
1. Ur attitude not ur aptitude will determine ur altitude
Latitude longitude
2. failure is a detour not a dead-end street繞道 死胡同
3. close the sale/deal
4. buying signal: a sign (be open to be sold)
5. prospective customer/buyer
6. outside my budget
7. suits my image
8. mass market
9. niche market 專營(targeted)
10. ponit of sale銷售點(diǎn)
11. 各種營銷方式
viral marketing病毒式
病毒營銷（viral marketing，又稱病毒式營銷、病毒性營銷、基因營銷或核爆式營銷），是利用公眾的積極性和人際網(wǎng)絡(luò)，讓營銷信息像病毒一樣傳播和擴(kuò)散，營銷信息被快速復(fù)制傳向數(shù)以萬計(jì)、數(shù)以百萬計(jì)的受眾，它能夠像病毒一樣深入人腦，快速復(fù)制，廣泛傳播，將信息短時(shí)間內(nèi)傳向更多的受眾。病毒營銷是一種常見的網(wǎng)絡(luò)營銷方法，常用于進(jìn)行網(wǎng)站推廣、品牌推廣等。
Radio promotion
point of sale promotion
sponsorship of events
direct mail(post)
Word of mouth recommendation
Billboards
Vehicle advertising
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Listen
4.1 P137
12. relationship selling
13. issues and constraints they face
14. hard-sell technique: pushy
15. In my line of business
Line of business (LOB) is a general term which often refers to a set of one or more highly related products which service a particular customer transaction or business need.
16. perceived benefits
17. deodorant除臭劑
18. sustain technical competitive advantage
19. advertisement be televised電視上播出
P39
20. 描述上升的詞匯
Growing/upsurge/accelerate/boom/increasingly/new wave/more widespread/enjoy a boom/recover from its recent downturn/go up/soar/putup
描述下降的詞匯
Decline/fall/reduce/cut/go down/drop/lower/collapse
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Eg. The house price increase/put up
put up the prices
The gap increase/go up/soar
Taxes go down/decrease/drop/collapse
Cost cut/decrease/lower
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21. growing ubiquity=being everywhere
22. have a material effect on
23. at the sharp end處在第一位 決策
24. boost the budget/
Amount spent on sth is booming
25. some budget be shifted out of 移出
26. forward through adverts on recorded shows 看錄制節(jié)目時(shí)按快進(jìn)
27. broadband penetration 寬帶普及
28. accelerate the trends for
29. sth be consumed in an on-demand way 按需計(jì)算
30. target a receptive audience 易接受
31. pay a huge premium =extra money
32. catch-all ads 全方位的
33. holistic view
34. tap into young consumers挖掘
35. advertiser-funded content
36. feel compelled to do
37. come of age=grow mature
eg. Let us also recognize that older generations themselves stand to learn a great deal from the experiences and examples of young people as they come of age in a world of accelerating interconnectedness.
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38. create a buzz around a particular clip造勢(shì)
39. shop mark up prices by 100% 漲價(jià)
40. freeze orders
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4.2
41. put pressure on our margins
42. cut expenditure by
43. it’s been a roller coaster of a year with sales fluctuating 比喻價(jià)格起伏很大，就像坐過山車一樣
44. post-Christmas blues
45. hit a record high/peak
46. go into overdrive to get the products out 加大力度
47. things stabilized/leveled off
48. clear out our stock
49. offer reductions in the retail price
50. anticipating customers’ needs /demand forecasting
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Listen 4.2
P137
51. based on / given
52. modest increase/temperate
53. figure predicted this year is…?
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