中文名：福來哥
國際足聯(lián)和巴西世界杯組委會公布了2014巴西世界杯的吉祥物——一只犰狳。犰狳(讀音：qiú yú)，又稱“鎧鼠”，是生活在巴西內(nèi)陸地區(qū)的一種瀕危物種，在感受到外部威脅時，犰狳會縮成一圈，用甲殼保護自己，此時形態(tài)同足球相似。設(shè)計人員將犰狳的形象卡通化，從而抽象出巴西世界杯的吉祥物。這只犰狳頭部帶有藍色甲殼，背部和尾部亦為藍色，臉部和四肢為黃色，身穿帶有“巴西2014”字樣的白色T恤以及一條鸀色短褲，讓人聯(lián)想到巴西國旗的顏色搭配。
此次吉祥物名稱的候選方案有三，一是“Amijubi”，是“友誼”與“歡樂”的結(jié)合，象征東道國巴西人民的特質(zhì)；其二是“Fuleco”，是“足球”同“生態(tài)”的結(jié)合，將環(huán)保理念注入足球運動；其三是“Zuzeco”，是“藍色”與“生態(tài)”的搭配，是天空和海洋顏色與環(huán)保理念的融合。
英文名：Fuleco
Fuleco the Armadillo is the official mascot of the 2014 FIFA World Cup in Brazil. It is a Brazilian three-banded armadillo, a species of armadillo which is native to Brazil and categorized as a vulnerable species on the IUCN Red List,[1] it was officially launched as part of Brazilian broadcaster TV Globo’s weekly Fantástico entertainment show on 25 November 2012. He is a likeable character - he scores 7.3 out of 10 on appeal[citation needed]. Research has revealed that he is seen as an appealing character widely thought to represent the words, 'Brazil', 'Nature', 'Friendly' and 'Passion for Football'. It is a portmanteau of the words Futebol (football) and Ecologia (Ecology). The name Fuleco was chosen over the names Amijubi (Amizade - Friendship and Júbilo - Joy) and Zuzeco (Azul - Blue and Ecologia - Ecology) by more than 1.7 million football fans. The mascot, with its message of environmental concerns, the ecology and the sport turned out to be very popular with football teams around the world.
象征意義一：Facts
In the word, Fuleco, the part Ful comes from Futebol (Football) and eco comes Ecologia (Ecology). His birthday coincides with New Year's Day.It is a Brazilian three-banded armadillo which is an endangered species and plays a major part in the environmental drive. Over 90% of Brazilians believe Brazil 2014 should be environmentally friendly.The name Fuleco won out over Zuzeco and Amijubi with 48% of the vote.
The final mascot design was chosen after FIFA and the LOC had analyzed 47 different proposals created by six different Brazilian agencies. The designs were further analyzed through extensive research carried out amongst its primary target audience, Brazilian children between the ages of five and twelve, with the favourite being the armadillo, created by 100%Design.
象征意義二：Personality
Fuleco is seen as a cheerful and appealing personality. It is also one of the most popular FIFA World Cup mascots of all time, with 89% Brazilians already having seen the mascot within two days of its announcement. With it being a part of an endangered species, and being a major part in the environmental drive for the tournament, it has become more popular, particularly with kids. It scores 7.3 out of 10 at appeal, which recent researches have concluded that the words also resemble Brazilian, nature, friendly and passion for football.
