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背景介紹：Yang Lan, a journalist and entrepreneur who's been called "the Oprah of China," offers insight into the next generation of young Chinese citizens -- urban, connected and alert to injustice.

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HITNS
the Engels coefficient
37 some percent
For those who do return back to the countryside, they find themselves very welcomed locally, because with the knowledge, skills and networks they have learned in the cities, with the assistance of the Internet, they're able to create more jobs, upgrade local agriculture and create new business in the less developed market. So for the past few years, the coastal areas, they found themselves in a shortage of labor. These diagrams show a more general social background. The first one is the Engels coefficient, which explains that the cost of daily necessities has dropped its percentage all through the past decade, in terms of a family income, to about 37 some percent. But then in the last two years, it goes up again to 39%, indicating a rising living cost.
對于那些回到農村的年輕人，他們所經歷的城市生活，所學到的知識，技巧和建立的社會網絡，讓他們通常更受歡迎。特別是在互聯(lián)網的幫助下，他們更有可能獲得工作，提升農村的農業(yè)水平和發(fā)展新的商業(yè)機會。在過去的一些年中，一些沿海的城鎮(zhèn)甚至出現(xiàn)了勞動力短缺。 這些圖片展現(xiàn)出整體的社會背景。第一張圖片是恩格斯系數(shù)（食品支出占總消費支出的比例），可以看到在過去的十年中，食物和生活必需品在家庭消費中的比例有所下降（37％），然后在過去的兩年中，這項指數(shù)上升到39％，說明近兩年中生活成本的攀升。