【新視野大學(xué)英語】(第一冊)做坦誠的人(4/6)
來源:滬江聽寫酷
2014-05-05 16:53
概述:
而奧美廣告公司后來真的變成了巨人——國際上規(guī)模最大、名望最高的廣告公司之一。。。
Hints:
David Ogilvy
Ogilvy & Mather
O & M
PS:44秒左右有破折號
David Ogilvy, founder of the advertising firm Ogilvy & Mather, clarified this point to his newly appointed office heads by sending each of them a Russian nesting doll with five progressively smaller figures inside.
His message was contained in the smallest doll: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants. And that is precisely what O & M became - one of the largest and most respected advertising organizations in the world.
戴維?奧格爾維是奧美廣告公司的創(chuàng)始人,他送給新任命的各部門主管每人一個俄羅斯套娃,每個套娃從大到小依次有五個娃娃,以此來說明這個道理。
最小的那個娃娃里面裝著奧格爾維要告訴他們的話:“如果我們每個人都聘用比我們小的人,那么我們的公司就會變成一個矮子公司。但是如果我們每個人都聘用比我們大的人,那么奧美廣告公司就會變成一家巨人公司?!倍鴬W美廣告公司后來真的變成了巨人——國際上規(guī)模最大、名望最高的廣告公司之一。