我很榮幸能夠受瑞士政府之邀,擔(dān)任中國(guó)2010年上海世博會(huì)瑞士館的總代表,親身參與這場(chǎng)盛會(huì)。“總代表”是一項(xiàng)非常重要的工作。作為在中國(guó)改革開放最初就來(lái)到中國(guó),并一直關(guān)注中國(guó)、不斷了解中國(guó)、始終熱愛中國(guó)的外國(guó)人,我真誠(chéng)希望能夠利用自己的經(jīng)驗(yàn)和對(duì)中國(guó)的熟悉,幫助瑞士增進(jìn)對(duì)中國(guó)的了解,同時(shí)也幫助中國(guó)更好地了解瑞士,促進(jìn)兩國(guó)之間的緊密合作。

我是中國(guó)的老朋友。1978年改革開放之初,我受瑞士一家企業(yè)的委托,第一次來(lái)到中國(guó),籌辦中外合資企業(yè)。那時(shí),我對(duì)這個(gè)陌生的國(guó)家充滿了好奇。至今印象深刻的是,那時(shí)的中國(guó)婦女們留著整齊劃一的發(fā)型,衣服顏色暗沉,人們的思想觀念也較為保守。后來(lái),我多次來(lái)到中國(guó),也曾作為瑞士駐華大使常駐中國(guó)。上世紀(jì)90年代初,我開始收藏中國(guó)的當(dāng)代藝術(shù)品,與中國(guó)的藝術(shù)家們交流,通過(guò)他們的眼睛、他們的經(jīng)歷來(lái)了解這個(gè)國(guó)家的歷史文化和人民生活。我有幸見證了這個(gè)國(guó)家的巨變,親身參與了這個(gè)國(guó)家改革開放的進(jìn)程。短短30年,中國(guó)萬(wàn)象更新,煥發(fā)出勃勃生機(jī),如今的活力四射世界有目共睹。

但同時(shí),我也看到了經(jīng)濟(jì)快速發(fā)展給中國(guó)帶來(lái)的城市發(fā)展問題,如對(duì)環(huán)境造成了一定程度的破壞,以及城鄉(xiāng)發(fā)展的差距等。我相信,正是基于對(duì)這些問題的認(rèn)識(shí)和憂慮,上海世博會(huì)最終將主題確定于“城市,讓生活更美好”。這超越了過(guò)去世博會(huì)主要展現(xiàn)科技發(fā)明進(jìn)步成果的范疇,開創(chuàng)性地為全世界提供了一個(gè)共同探討城市發(fā)展問題的平臺(tái)。這充分展現(xiàn)了中國(guó)直面發(fā)展中問題的勇氣和決心,也充滿了前瞻性的智慧。

經(jīng)濟(jì)快速發(fā)展帶來(lái)的城市問題已是世界范圍內(nèi)一個(gè)非常熱門而棘手的問題,各國(guó)都在尋找解決問題的 “鑰匙”。如今中國(guó)面臨的許多狀況,瑞士當(dāng)年也曾遇到。瑞士和中國(guó)乍一看并無(wú)太多共同點(diǎn),瑞士的國(guó)土面積小,人口只有740萬(wàn)。它不像中國(guó)有那么廣闊的國(guó)土和龐大的人口,人均資源稀缺。但事實(shí)上兩國(guó)面臨一些相同的發(fā)展問題。如人口密度都很大,很多土地都不適合居住,瑞士1/3的土地都是巖石、森林和湖。因此,瑞士長(zhǎng)期以來(lái),一直在尋找城鄉(xiāng)和諧、人與自然融洽相處的可持續(xù)發(fā)展道路。

It is a great honor for me to be invited by the Swiss government to personally participate in the pageant of World Expo 2010 Shanghai China as the Commissioner-General for the Swiss Pavilion, which is a very important assignment. As a foreigner who came to China at the very beginning of its reforms and opening-up and who has always studied the country with persistent attention and love, I sincerely hope that I can use my experience and knowledge to help Switzerland improve its understanding about China. Meanwhile, I will also help China better understand Switzerland to promote close cooperation between the two nations.

I have been an old friend of China. I made my first visit to this country at the very start of its reforms and opening-up in 1978, when I was appointed by a Swiss company to prepare for the incorporation of a joint venture. At that time, I was full of curiosity about this strange country. I still remember clearly how Chinese women used to wear the same unvarying hairstyle and gloomy-colored suits and how people stuck to their traditional ideology. After that, I revisited this country several times and once resided there as the Swiss Ambassador to China. In the early 1990s, I started collecting modern Chinese artwork and communicating with Chinese artists, through whose eyes and experiences I have understood this country's history and culture and the lives of its people. It has been an honor for me to witness the fundamental changes in China and to personally participate in its reforms and opening-up policies. In a mere three decades, China has taken on a brand new look in every aspect and exhibited to the whole world its great vigor and dazzling glamour.

Meanwhile, however, I have also seen how China's rapid economic growth has created some problems, such as environmental damage and a gap between urban and rural development. I believe an understanding and concern about these problems helped motivate this World Expo to choose the theme "Better City, Better Life." Reaching beyond the scope of its predecessors, which centered their exhibitions on scientific and technological inventions, progress and achievements, this World Expo has innovatively provided the whole world with a platform for joint discussion about urban development issues. It fully exhibits China’s courage and resolution in facing up to problems in its own development and brims with foresight and intelligence.

Since urban problems arising from rapid economic growth have become a hot and thorny issue for the whole world, many nations have been trying to find a "key" for addressing these problems. Switzerland once faced many problems similar to those China is facing today. At the first glance, Switzerland and China seem dissimilar. Switzerland is a small territory with a population of only 7.4 million. It is not as vast or populated as China and suffers a per-capita shortage of resources. However, the two nations are actually facing some similar development problems such as density of population and large tracts of inhospitable land. One-third of Switzerland’s territory consists of rocks, forests and lakes. Over a long time, Switzerland has been looking for an approach to sustainable development to achieve harmony between urban and rural areas, between human beings and nature.

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