Goal setting is an important part of being a successful small business owner. Without goals, it's difficult to identify ways you can grow, develop, and move forward toward continued success.
一位成功的小型企業(yè)管理者，要學(xué)會(huì)設(shè)定明智的目標(biāo)。如果沒(méi)有目標(biāo)，就很難找到形成、發(fā)展和通往持續(xù)成功的道路。

When it comes to goal setting, the best advice can often come from looking at what we shouldn't be doing. This helps us avoid mistakes that can cost a significant amount of time and effort down the road. So in order to make your goal setting as efficient as possible, here are five common goal setting mistakes you should try to avoid in your small business.
當(dāng)談到目標(biāo)設(shè)定的時(shí)候，最應(yīng)該做的就是辨別當(dāng)前最不應(yīng)該做的事情。這樣能夠讓我們?cè)谇斑M(jìn)的道路上減少許多不必要的失誤，節(jié)省時(shí)間和精力。所以為了把目標(biāo)設(shè)定為最有效的模式，下面有5個(gè)最常見的小型企業(yè)者在設(shè)定目標(biāo)時(shí)容易犯的錯(cuò)誤，要好好注意了。

1. Waiting for the Perfect Time to Start
1. 一直等待合適時(shí)機(jī)

Goal setting is such a broad process that if you don't have any idea of what you want to accomplish, it can be very overwhelming. Sometimes, when we hit these feelings of overwhelm we tend to procrastinate because we don't feel prepared to tackle what seems like a huge process. The problem is, if you put off goal setting, waiting for a lot of free time, the perfect goal, or some other elusive marker that it's the perfect time to start, you may end up wasting months or maybe even years.
設(shè)定目標(biāo)涉及面很廣，若你對(duì)自己想要實(shí)現(xiàn)的事情沒(méi)有任何概念的話，這會(huì)讓你感到壓力巨大。有時(shí)候，當(dāng)我們感到壓力感侵襲的時(shí)候，我們就想拖延事情的進(jìn)度，因?yàn)槲覀冞€沒(méi)準(zhǔn)備好去解決這么一個(gè)看起來(lái)廣泛的過(guò)程。問(wèn)題在于，如果你延遲設(shè)定目標(biāo)，等待有了寬松的時(shí)間，那么那個(gè)最完美的目標(biāo)，或某些難以捉摸的標(biāo)志性事件到了合適的時(shí)機(jī)才去著手，最終只會(huì)浪費(fèi)你好幾個(gè)月甚至好幾年的時(shí)間。

The way to avoid this is to just start, today. Take one baby step and before you know it, you will be on your way to setting and reaching your goals.
避免出現(xiàn)這種情況的方法就是馬上著手，今天開始。先走一小步，然后再了解它，那么你就能慢慢確定目標(biāo)并向它前進(jìn)。

2. Failing to Check If Your Goals Are SMART
2. 無(wú)法判斷哪些目標(biāo)是合理的

A SMART goal is one that is specific, measurable, attainable, realistic and time-based. The SMART goal setting process exists for a reason — if your goals are not SMART you may find that you're chasing an impossible dream, something that's not entirely feasible.
一個(gè)合理的目標(biāo)應(yīng)該是細(xì)節(jié)豐富，可測(cè)量，可實(shí)現(xiàn)，同時(shí)具有現(xiàn)實(shí)性和時(shí)效性的。制定合理目標(biāo)的過(guò)程有它的存在意義——如果你的目標(biāo)并不合理，你就會(huì)發(fā)現(xiàn)你在追逐一個(gè)不可能的夢(mèng)，做一件不切實(shí)際的事情。

Make sure you run your goal through the SMART checklist before you dive in so you can avoid wasting time and energy.
切記在你投入到目標(biāo)其中之前，要徹底審視合理的要素，以此避免時(shí)間和精力的浪費(fèi)。

3. Not Working on Your Goals Every Day
3. 沒(méi)有每天投入到目標(biāo)的實(shí)現(xiàn)

Small business owners are notoriously busy with many different things, every single day.
小型企業(yè)的管理者總會(huì)瞎忙各種各樣的事情，每天如此。

So while we may take the time to set goals, many of us set them and forget them. Goal setting and achievement is an organic process that requires constant attention and frequent adjustments.
所以盡管我們可能需要花時(shí)間設(shè)定目標(biāo)，但是許多人都只是設(shè)定了目標(biāo)后就忘了。目標(biāo)設(shè)定與事業(yè)成就是一個(gè)有機(jī)過(guò)程，需要持續(xù)關(guān)注和頻繁調(diào)整。

Setting a goal at the start of a New Year and not looking at it again until July is not likely to result in success. Instead, create a goal, then drill down into daily, weekly, and monthly actions you can take to achieve your goals.
在新年設(shè)定了目標(biāo)，然后等到7月才復(fù)查它，你這樣不會(huì)獲得成功。相反，如果你設(shè)定了目標(biāo)，然后把它逐步落實(shí)到每天，每周和每月的工作任務(wù)當(dāng)中，你就能由此實(shí)現(xiàn)目標(biāo)。

4. Not Being Flexible
4. 一成不變

Structure and consistency are vital when it comes to goal setting, but too much can cause you to miss out on big opportunities. While you want to create an action-oriented system that helps you make forward-moving progress toward your goals every single day, you also need to remain open to changes that may make the end result even better than you imagined.
在設(shè)定目標(biāo)的時(shí)候，的確不得不注意目標(biāo)的架構(gòu)和穩(wěn)定性，但是過(guò)度注重這兩個(gè)因素，也會(huì)令你失去重要的商機(jī)。雖然你想建構(gòu)一個(gè)以行動(dòng)為導(dǎo)向的系統(tǒng)，在每天工作中推動(dòng)你向目標(biāo)前進(jìn)，但是你也需要保持開放的心態(tài)，善于轉(zhuǎn)變，也許最終的結(jié)果比你原本想象的更驚人。

This kind of flexibility may present you with a new way to accomplish your goal that you never thought of, or maybe even change your goal into something even better. So work to stay structured, but be open to changes during the process.
這種靈活性也許會(huì)讓你找到一個(gè)意想不到的實(shí)現(xiàn)目標(biāo)的方法，或甚至讓你調(diào)整目標(biāo)，得出更好的結(jié)果。所以要保持條理性，也要在實(shí)現(xiàn)目標(biāo)過(guò)程中敢于做出改變。

5. Forgetting to Celebrate Your Successes
5. 忽略對(duì)成功的慶賀

When we set goals, we tend to get so focused on the end result. We work very hard to get from point A to point B so it's common to lose track of successes that happen in between. Set milestones and stop to celebrate each small success along the way. This will help you build momentum and will make the big finale that much sweeter because you will have tracked each success that helped you get there.
我們?cè)O(shè)立目標(biāo)，就傾向于關(guān)注最終的結(jié)果。我們從A點(diǎn)努力奮斗走到了B點(diǎn)，所以我們也很容易忽略努力過(guò)程中的發(fā)現(xiàn)所得。在實(shí)現(xiàn)目標(biāo)的過(guò)程中，不妨設(shè)立一些里程碑，然后每到達(dá)一個(gè)里程碑的時(shí)候，停下來(lái)慶祝一下。這樣能夠?yàn)槟阍黾觿?dòng)力，還會(huì)在實(shí)現(xiàn)目標(biāo)的時(shí)候感到更加有成就感，因?yàn)槟阋呀?jīng)記錄下助你實(shí)現(xiàn)目標(biāo)的這些小成就了。

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