There's no other shopping bonanza quite like Alibaba's Singles Day, which has once again smashed records.
世界上沒有哪種購(gòu)物狂歡節(jié)可以和阿里巴巴的“光棍節(jié)”媲美，今年雙十一再次碾壓以往紀(jì)錄。

The tech giant reported $17.8 billion in sales during this year's frenzy, breaking the record of $14.3 billion set in 2015. That's more than Black Friday and Cyber Monday combined.
據(jù)報(bào)道，這家科技巨頭在今年的購(gòu)物狂潮中銷售額達(dá)178億美元，打破了2015年創(chuàng)下的143億美元的紀(jì)錄，比“黑色星期五”和“網(wǎng)絡(luò)星期一”的銷售總和還多。

Singles Day takes place each year on November 11. It started as an informal holiday celebrating those not in relationships, before tech giant Alibaba turned it into a product discount day in 2009. The multibillion dollar event includes products from thousands of international brands, all vying for the purchasing power of more than 100 million shoppers.
光棍節(jié)是每年的11月11日，最初是一個(gè)為單身人士設(shè)立的非官方節(jié)日，2009年科技巨頭阿里巴巴把它變成了商品打折購(gòu)物節(jié)。這項(xiàng)幾十億美元的購(gòu)物活動(dòng)涉及數(shù)千家國(guó)際品牌，它們都使盡渾身解數(shù)爭(zhēng)奪上億買家的購(gòu)買力。

Celebrities appeared at a three-hour variety show leading up to the event's midnight start in the southern Chinese city of Shenzhen. David and Victoria Beckham got things started by hawking whiskey and sunglasses on stage. Twenty minutes later, a Mandopop boy band sang a song with the hook "I'll teach you to buy." An appearance by NBA star Kobe Bryant, an icon to Chinese basketball fans, was also a crowd pleaser. Alibaba founder Jack Ma even made an appearance, performing card tricks with Scarlett Johansson.
午夜購(gòu)物狂歡前，在中國(guó)南方城市深圳舉辦了一場(chǎng)3小時(shí)的文藝晚會(huì)，明星大腕們紛紛登臺(tái)亮相。小貝夫婦率先登臺(tái)，兜售新推出的威士忌和太陽鏡。20分鐘之后，一個(gè)男子流行音樂組合（其實(shí)是大張偉）又唱了一首歌，歌詞是勾引人的“我來教你買”。中國(guó)籃球迷們的偶像、NBA球星科比·布萊恩特的出場(chǎng)也受到了熱烈歡迎。甚至連阿里巴巴創(chuàng)始人馬云也登臺(tái)表演，和斯嘉麗·約翰遜一起玩起了紙牌魔術(shù)。

To celebrate the event's 10-year anniversary in 2019, Ma told CNN he wants to hold it in New York or Paris. He also predicted Singles Day would become a household name in the U.S. within 15 years.
馬云對(duì)CNN記者說2019年他想在紐約或巴黎慶祝雙十一購(gòu)物節(jié)10周年，他還預(yù)言說15年之內(nèi)，雙十一就會(huì)在美國(guó)成為一個(gè)家喻戶曉的日子。

In the first few hours, more than 80% of transactions took place on smartphones. The company rolled out virtual reality experiences and augmented reality games to keep shoppers' thumbs and eyeballs glued to the buy button.
在最初幾小時(shí)內(nèi)，80%以上的交易是通過智能手機(jī)完成的，公司推出了虛擬仿真體驗(yàn)活動(dòng)和增強(qiáng)現(xiàn)實(shí)游戲，讓買家的大拇指和眼球從始至終離不開“購(gòu)買”按紐。

Some companies use Singles Day to unveil products tailored for Chinese consumers. Smuckers peanut butter and jelly filled Oreos, anyone?
一些公司還借雙十一揭曉了專門為中國(guó)消費(fèi)者定制的產(chǎn)品，Smuckers花生醬和果凍夾心奧利奧，有人想嘗一嘗嗎？

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