"One more time, it doesn't matter what you look like."

Or does it? Check out Disney's new leading lady--Tiana.

"I suppose you want a kiss."

She's the studio's first black princess and many are taking notice, even students at Los Angeles' Clover Avenue Elementary.

"Did you see anything at all that was different, that stood out from perhaps other Disney movies?"

"Tiana was African American."

The third and fourth graders we spoke with had no problem sharing their thoughts about Disney's new animation film "The Princess and the Frog," which they screened inside their classroom.

"There is a first time for everything, and I think this was a really good start."

"I think it's a good diversity."

When it comes to diversity, Disney's come a long way since "Snow White" in the 1930s. Since then, there have been just three ethnic princesses--the Native American Pocahontas, Chinese Mulan, and Arabic Jasmine from "Aladdin."

Question is: in the fantastic world of fairy tale...

"Does skin color really matter?"

"It kind of isn't fair, because they should have had one a little earlier. It took them forever to figure out, oh, maybe we should have an African-American princess."

One of the film's own animators agrees.

"It's about time. I think it's absolutely about time."

"What took so long since the introduction of Snow White?"

"I don't know what took so long. I'll be honest with you. We were there with different ethnicities before this film. Maybe we need to do those other films before we could actually do Tiana."

And like some princesses before her, Eric Goldberg says Tiana is already a marketing machine.

"Everybody is buying African American princess Tiana dolls. You know, it doesn't matter what their background is. It's like... this is a great popular character."

Some students know the princess's popularity shouldn't be lost on the film, that there's a deeper message here.

"People that wanted to be princesses, but their skin color wasn't white. They say, well, if she can do it, then I'm sure I can do it."

"Tiana's actually inspiring them."