Customer Hao Di tried on a down jacket in a shop and likes it very much, but its 1,000 yuan price tag is not for her.

"A friend of mine advised me to send a text message to a special trading website. I did it and they replied with a message saying I can buy the same thing on its website at a much lower price. So I went home and bought it on online."

Actually the new service is provided by and China Mobile. As long as the customers send the clothes' brand and size to a certain number, they will get detailed sales information from . And the users do not need to pay for any extra service besides a text message fee.

In light of this new technological development at least one shop sales girl is unhappy about the whole idea.

"I help the customers to choose suitable styles and sizes. I offer my best service, but now they just go home and buy it via the internet. I do not know how the shops manage to survive if everybody is doing this."

Although this new service is not supported by retailers, the number of users increases 20 percent every day. A female User says:

"It offers customers more choices. We have the right to compare prices and decide where we want to purchase."

Another online shopper also thinks this new way of "trying and buying" is a good thing for consumers:

"For a customer, nothing can be better than 'the same clothes but cheaper price'".

Government statistics show China's internet retail industry increased 100 percent every year since 2002. And China now has more 120 million online shoppers.

Ma Jian is a sales advisor at Up-Point Consulting Company.

"Before this service, if 15 to 20 percent of an online shopper's daily needs were purchased via the internet, now it's going to jump to 30 or 40 percent."

To fight against the practise of "Try it on in shops and buy via the internet", many shops are removing the information tags from the clothes in an effort to stop customers knowing the sizes and product serial numbers. Some media pundits predict that one day all clothes manufacturers will sell online and turn their real shops into simple fitting rooms.