CW電視臺(tái)宣傳《吸血鬼日記》啟動(dòng)高校獻(xiàn)血活動(dòng)
從美國當(dāng)?shù)?月25日開始,一場名為"餓死一個(gè)吸血鬼,無償奉獻(xiàn)你的熱血"的活動(dòng)就將在美國各大高中院校和大學(xué)校園中舉行。該活動(dòng)將進(jìn)行5周的時(shí)間,走遍超過230所校園,旨在鼓勵(lì)學(xué)生們?yōu)槊绹t十字會(huì)無償獻(xiàn)血。
在每一所舉辦該活動(dòng)的校園內(nèi),CW電視臺(tái)將會(huì)設(shè)立以《吸血鬼日記》為主題的站點(diǎn),并且播放該劇的獨(dú)家片段。凡是參與獻(xiàn)血活動(dòng)的學(xué)生,還將會(huì)得到作為對他們奉獻(xiàn)精神的回報(bào),那就是該劇的主題T恤。《吸血鬼日記》將于美國當(dāng)?shù)貢r(shí)間9月10日星期四晚在CW電視臺(tái)隆重開播。
(小編注:實(shí)在是非常絕的一個(gè)宣傳策略,雖然也算不得CW臺(tái)的首創(chuàng),當(dāng)初《月夜傳奇》被砍之時(shí),就有眾多粉絲前去獻(xiàn)血聲援該劇。)
【預(yù)告片搶先看】暮色美劇版 新劇《吸血鬼日記》再現(xiàn)校園人鬼情
2009秋季檔19部美劇新片簡介大匯總
The CW is kicking off its new Vampire Diaries series with a very fitting marketing campaign - a blood drive.
The "Starve a Vampire. Donate Blood" initiative, which began Aug. 25 and runs for five weeks, will hit up more than 230 high schools and college campuses across the nation. It encourages students to donate blood through the American Red Cross.
Each blood drive location will feature The Vampire Diaries-themed refreshment areas and exclusive footage will be featured on monitors. Participants will also receive swag for their good deed, including customized t-shirts.
The Vampire Diaries premieres Thursday, Sept. 10 at 8/9c.