英國品牌Burberry請來了英國眼下人氣最旺的女星艾瑪-沃特森(Emma Watson)出演09秋冬風衣大片。憑借《哈利-波特》系列紅遍全球的“小魔女”Emma Watson 在這組大片中完全脫胎換骨，這次是她首次代言宣傳廣告。

宣傳廣告片由著名攝影師Mario Testino拍攝，取景在倫敦 Westminster ，艾瑪穿上多款秋冬季全新的風衣設(shè)計，表現(xiàn)出一種獨具含蓄美感。

Burberry創(chuàng)作總監(jiān)Christopher Bailey介紹說：“今年的秋冬廣告計劃在Westminster取景。這里是倫敦市內(nèi)充滿歷史底蘊的地區(qū)，也是我們新環(huán)球總部Horseferry House的所在地。我希望透過影像傳達Burberry的悠久歷史與時尚意蘊，與此同時反映系列獨具內(nèi)涵美感、雋永品味和過人實力的象徵?！?/p>

他還表示：“對于早已認識的艾瑪-沃特森(Emma Watson) ，我一直都很欣賞她，她是這次廣告計劃的最佳人選。誠如在廣告中，她展現(xiàn)出一份經(jīng)典美感，獨特的氣質(zhì)與時代感。艾瑪充滿魅力和智慧，性格開朗好動，她令拍攝工作變成樂趣，像到泰晤士河邊野餐般輕松?！?/p>

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It's a darned sight nicer than her Hogwarts uniform.

After weeks of speculation, Emma Watson has finally been unveiled as the new face of Burberry, joining a roster of past stars that includes Kate Moss, Rachel Weisz, Agyness Deyn and Stella Tennant.

Shot by Mario Testino in Westminster, a stone's throw from Burberry's headquarters at Horseferry House, the images capture Watson looking winsome in a variety of classic trench coats from the autumn/winter collection.

Dangling off her arm are a bevy of cute accessories, from hot male models du jour Tom Guinness, Charlie France and Douglas Booth to Burberry's Woolf bag, a capacious suede tote with embroidered overlay costing a cool ￡1,095. The collection is inspired by Virginia Woolf and the Bloomsbury set.

Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has snagged. It is likely to swell her estimated ￡8?million fortune by six figures.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry's creative director, Christopher Bailey.

“I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”

He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”

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該內(nèi)容來源于英國總領(lǐng)事館文化教育處

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