I?have?never?thought?of?writing?for?reputation?and?honor.What?I?have?in?my?heart?must?come?out;that?is?the?reason?why?I?compose.----Ludwig?van?Beethoven.
我從未把創(chuàng)作當(dāng)成追名逐利的活計(jì)。抒發(fā)心中所想才是我創(chuàng)作所持的本意?！惗喾?/div>
Many?books?about?entrepreneurship?begin?with?a?rigorous?process?of?self-examination,asking?you?to?determine?if?you?are?truly?up?to?the?task?of?starting?an?organization.Some?typical?examples?are:
很多關(guān)于創(chuàng)業(yè)的書籍都會(huì)以自我檢視的一系列嚴(yán)密過(guò)程開(kāi)始，審視自己是否真正具備創(chuàng)立公司的實(shí)力。一些典型案例如下：
·Can?you?work?long?hours?at?low?wages?
·Can?you?deal?with?rejection?after?rejection?
·Can?you?handle?the?responsibility?of?dozens?of?employees?
·你可以長(zhǎng)時(shí)間從事低薪工作嗎？
·面對(duì)拒絕，你能屢敗屢戰(zhàn)嗎？
·你能做到對(duì)大量的員工負(fù)責(zé)任嗎？
The?truth?is,it?is?impossible?to?answer?questions?like?this?in?advance,and?they?ultimately?serve?no?purpose.On?the?other?hand,talk?and?bravado?are?cheap.Saying?you?are?willing?to?do?something?doesn’t?mean?that?you?will?do?it.
事實(shí)上是，提前對(duì)這些問(wèn)題做答是不可能的，而且沒(méi)有必要。另一方面，隨口說(shuō)說(shuō)和虛張聲勢(shì)是廉價(jià)的舉動(dòng)。想做不等于要做。
On?the?other?hand,realizing?that?you?have?doubt?and?trepidation?doesn’t?mean?you?won’t?build?a?great?organization.How?you?answer?these?questions?now?has?little?predictive?power?regarding?what?you?will?actually?do?when?you?get?caught?up?in?a?great?idea.
還有，知道自己內(nèi)心的疑慮和畏懼不代表你做不成偉大的事業(yè)?，F(xiàn)在你對(duì)這些問(wèn)題的回答，并不能預(yù)見(jiàn)你有了好主意時(shí)真正要做的事情。
The?truth?is?that?no?one?really?knows?if?he?is?an?entrepreneur?until?he?becomes?one----and?sometimes?not?even?then.There?are?really?is?only?one?question?you?should?ask?yourself?before?starting?any?new?venture:
事實(shí)上，大部分人都是成為了企業(yè)家后才知道自己能夠做到——有些人甚至成為了企業(yè)家都意識(shí)不到這一點(diǎn)。在開(kāi)始任何冒險(xiǎn)前，你都要問(wèn)自己這樣一個(gè)問(wèn)題：
DO?I?WANT?TO?MAKE?MEANING?
我想做的事真的是有意義的事嗎？
Meaning?is?not?about?money,power,or?prestige.It’s?not?even?about?creating?a?fun?place?to?work.Among?the?meanings?of?“meaning”are?to?:
意義不是金錢，權(quán)利或是聲望能夠衡量的。這甚至與讓你的工作之處變得有趣無(wú)關(guān)。意義之中的的意義在于：
·Make?the?world?a?better?place.
·Increase?the?quality?of?life.?
·Right?a?terrible?wrong.
·Prevent?the?end?of?something?good.
·讓時(shí)間變得更美好
·提升生活質(zhì)量
·糾正大的失誤
·讓美好的事物得以長(zhǎng)存
Goals?such?like?these?are?a?tremendous?advantage?as?you?travel?down?the?difficult?path?ahead.If?you?answer?this?question?in?the?negative,you?may?still?be?successful,but?it?will?be?harder?to?become?so?because?making?meaning?is?the?most?powerful?motivator?there?is.
It’s?taken?me?20?years?to?come?to?this?understanding.
在你奔向成功的路上，這樣的目標(biāo)對(duì)你是有很大裨益的。如果你對(duì)這些的回答十分消極，那么你仍可能成功，不過(guò)可能會(huì)更加艱難，因?yàn)樽鍪聵I(yè)的意義是最大的成功助推劑。我花了20年的時(shí)間才理解了這一點(diǎn)。
The?causation?of?great?organizations?is?the?desire?to?make?meaning?.Having?that?desire?doesn’t?guarantee?that?you’ll?succeed,but?it?does?mean?that?if?you?fail,at?least?you?failed?doing?something?worthwhile.?
偉大的企業(yè)，之所以能成功，是因?yàn)樗麄冇袆?chuàng)造意義的欲望。有這樣的欲望可能不能保證你的成功，但確實(shí)能夠說(shuō)明，當(dāng)你失敗的時(shí)候，至少你是做了有意義的、值得的事情。
