Chapter?one?Gist:The?art?of?starting
本章精要----創(chuàng)業(yè)的藝術(shù)

Everyone?should?carefully?observe?which?way?his?heart?draws?him,and?then?choose?the?way?with?all?his?strength.---- Hasidic?saying.
每個人都應(yīng)該審視自己的心靈，找到心之所向，并且在這條發(fā)展之路上全力以赴——哈西德。

GIST(GREAT?IDEAS?FOR?STARTING?THINGS)
精要（開始創(chuàng)業(yè)的絕佳點子）

Use?a?top- ten?list?format?for?all?my?speeches?,and?I?would?love?to?begin?this?book?with?a?top- ten?list?of?the?most?important?things?an?entrepreneur?must?accomplish.However,there?aren’t?ten--- there?are?only?five:
每次做演講，我都會列一張“十大要點單子”。對這本書也是同理，我想要寫出創(chuàng)業(yè)者必須做到的 十件最重要的事。但是事實上并沒有那么多，做到五點即可——
1,?MAKE?MEANING.The?best?reason?to?start?an?organization?is?to?make?meaning---- to?create?a?product?or?service?that?makes?the?world?a?better?place.So?your?first?task?is?to?decide?how?you?can?make?meaning.
1，做有意義的事情。對于創(chuàng)業(yè)，最好的初衷就是為了做有意義的工作——開發(fā)一種產(chǎn)品，提供一種服務(wù)，使世界變的更美好。所以你的第一個 任務(wù)就是想好怎樣才能做真正有意義的事。
2,MAKE?MANTRA.Forget?mission?statements;they?are?long,boring,and?irrelevant.No?one?can?ever?remember?them---- much?less?implement?them.Instead,take?your?meaning?and?make?a?mantra?out?of?it.This?will?set?your?entire?team?on?the?right?course.
2，創(chuàng)造品牌標(biāo)語和團(tuán)隊暗語。把所謂的必做使命忘掉吧，這種局限是冗長，無味而與成功不相干的。沒什么人能真的記住——做到更不可能。 你應(yīng)該做的就是做有意義的事，尋找自己的“企業(yè)暗語”。選好確切的暗語可以引導(dǎo)你的團(tuán)隊始終走在正軌。

3,GET?GOING.Start?creating?and?delivering?your?product?or?service.Think?soldering?irons,compilers,hammers,saws,and?AutoCAD----whatever?tools?you?use?to?build?products?and?services.Don’t?focus?on?pitching,writing,and?planning.
3，辦實事?，F(xiàn)在就開始創(chuàng)造你的產(chǎn)品，完善你的服務(wù)并走入市場。比如烙鐵，編譯器，錘子，鋸子，抑或是三維建模軟件——不管用什么工具，記得要辦實事。別做太多紙上談兵的事情。

4,DEFINE?YOUR?BUSINESS?MODEL.No?matter?what?kind?of?organization?you?are?starting,you?have?to?figure?out?a?way?to?make?money.The?greatest?idea,technology,product,or?service?is?short-lived?without?a?sustainable?business?model.

4,確立自己的商業(yè)模式。不論你現(xiàn)在要創(chuàng)辦是什么公司，找到掙錢的門路都是很必要的。再好的點子，產(chǎn)品或是服務(wù)，若沒有靠譜的商業(yè)模式支撐，都難以做得長久。

5,WEAVE?A?MAT(MILESTONES,ASSUMPTIONS,AND?TASKS).The?final?step?is?to?compile?three?lists:(a)major?milestones?you?need?to?meet;(b)assumptions?that?are?built?into?your?business?model;and?(c)?tasks?you?need?to?accomplish?to?create?an?organization.This?will?enforce?discipline?and?keep?your?organization?on?track?when?all?hell?breaks?loose----and?all?hell?will?break?loose.?
5，設(shè)計嚴(yán)密的策略（企業(yè)里程碑，模式假設(shè)，每走一步要完成的任務(wù)）最后一步就是綜合三張清單：

a企業(yè)在每個階段的里程碑事件

b商業(yè)模式建模時做的假設(shè)

c創(chuàng)立企業(yè)每一步要完成的任務(wù)

這樣做能夠加強(qiáng)企業(yè)的組織紀(jì)律性，在狀況難以掌控時，保持團(tuán)隊走正確的發(fā)展之路——難控狀況的時刻總是會來的。

（后幾篇文章會根據(jù)這五條詳細(xì)展開解釋指導(dǎo)）