Paul Colbert (Global Sales Director, ELT) and Arnold Fu (CEO and Founder of Hujiang)
保羅·考伯特（ELT全球銷售總監(jiān)）和伏彩瑞（滬江創(chuàng)始人兼首席執(zhí)行官）

Cambridge ELT has secured a lucrative and promising partnership with the leading provider of e-learning in China, . Emily Marchant, Learning Solutions Proposals Coordinator, shares news on the deal.
劍橋大學(xué)出版社與中國領(lǐng)先的互聯(lián)網(wǎng)教育企業(yè)滬江就英語教育產(chǎn)品（即ELT）建立了互助雙贏、前景可觀的合作伙伴關(guān)系。學(xué)習(xí)解決方案協(xié)調(diào)專家艾米麗·馬錢特對此次簽約進(jìn)行了報(bào)道。

China is now the world’s largest market for digital English language learning products. Researchers predict that revenue will nearly triple between 2013 and 2018, reaching $931.8 million by the end of the period.
現(xiàn)在，中國是世界最大的數(shù)字英語教育產(chǎn)品市場。研究人員預(yù)計(jì)，從2013年到2018年，其年收入將翻近三陪，在2018年達(dá)到9.318億美元。

Riding the wave of this massive growth is , China’s largest e-learning provider. Hujiang offers both self-study and synchronously taught classes over the internet to all ages, complemented by a social networking platform that keeps users engaged with the learning process. With a sizeable subscriber base totalling over 80 million registered users, and a business founded on digital innovation, Hujiang is a key player, serving China’s burgeoning appetite for digital ELT products.
作為中國最大的互聯(lián)網(wǎng)教育企業(yè)，滬江順勢而上、快速發(fā)展。滬江為各年齡層的用戶提供自學(xué)和同步在線學(xué)習(xí)課程，同時(shí)輔以社交網(wǎng)絡(luò)平臺，幫助用戶更好地完成學(xué)習(xí)過程。滬江擁有8000多萬注冊用戶，業(yè)務(wù)建立在數(shù)字創(chuàng)新的基礎(chǔ)之上，在中國快速發(fā)展的數(shù)字英語教育產(chǎn)品行業(yè)扮演著重要的角色。

On 23 April, Cambridge ELT secured a partnership with Hujiang. We will create a new blended learning course, delivering content from Unlock, ELT’s flagship academic skills course, through Hujiang’s innovative digital platform, and thereby offering Cambridge content to millions of Hujiang’s established users.
2015年4月23日，劍橋大學(xué)出版社在英語教育產(chǎn)品上與滬江建立了合作伙伴關(guān)系。我們將共同開發(fā)一個(gè)全新的課程，利用滬江的創(chuàng)新數(shù)字平臺，把劍橋的旗艦英語教育產(chǎn)品——“Unlock”系列的內(nèi)容帶給滬江的千萬用戶。

L-R: Dan Hutchinson (ELT Learning Solutions Sales Director), Neil Tomkins (Deputy Managing Director, ELT), Chang Zhitao (Vice President of Hujiang), Paul Colbert (Global Sales Director, ELT), Tiger Qin (Director of Learning Product Research at Hujiang), Emily Marchant (Learning Solutions Proposals Coordinator).
左起：丹尼爾·哈金森（ELT學(xué)習(xí)解決方案銷售主管），尼爾·湯姆金斯（ELT副總經(jīng)理），常智韜（滬江副總裁），保羅·考伯特（ELT全球銷售總監(jiān)），欽寅（滬江教學(xué)教研專家），艾米麗·馬錢特（學(xué)習(xí)解決方案協(xié)調(diào)專家）

The deal, which results in a high revenue for the Press, was made possible by truly cross-functional and global cooperation. The opportunity was discovered and fostered by the local China team, in particular by Frank Zhu, who acted as the main point of contact with Hujiang. The Learning Solutions Department and colleagues worked with the China team to ensure our offer to Hujiang was as compelling as possible, while the Legal team helped to negotiate the finer detail.
這項(xiàng)為劍橋大學(xué)出版社帶來巨大收益的合作是建立在跨職能的國際合作之上的。合作的機(jī)遇和最終的達(dá)成得益于出版社在中國的分支，尤其是朱起飛先生，作為與滬江聯(lián)絡(luò)的主要人員，做出了很大的貢獻(xiàn)。學(xué)習(xí)解決方案部門和同事與中國分支全力合作，確保提供給滬江的內(nèi)容具有足夠的吸引力。而法務(wù)團(tuán)隊(duì)的同事則幫助進(jìn)行談判、敲定最終合作細(xì)節(jié)。

Neil Tomkins (Deputy Managing Director, ELT) and Chang Zhitao (Vice President of Hujiang)
尼爾·湯姆金斯（ELT副總經(jīng)理）和常智韜（滬江副總裁）

Representatives from Hujiang visited the UK office for final negotiations, and the contract was subsequently signed at a ceremony held at Hujiang’s Shanghai offices. The ceremony was attended by members of the Global ELT and China teams at the Press.
滬江方面的代表在最終談判之際抵達(dá)出版社的英國總部。之后，簽約儀式于滬江上?？偛窟M(jìn)行，劍橋大學(xué)出版社英語教育產(chǎn)品部門成員和中國分支團(tuán)隊(duì)參加了簽約儀式。

Paul Colbert, Global ELT Sales Director, said; ‘This agreement is a significant milestone for us in China as we develop new products, business models, and partnerships in the expanding digital education sector to reach new learners, while still continually growing our business with our long-established Chinese partners who supply 'brick-and-mortar' institutions, schools and bookshops.’
劍橋大學(xué)出版社ELT全球銷售總監(jiān)保羅·考伯特說：“這次協(xié)議的達(dá)成對于我們在中國的發(fā)展來說具有里程碑的意義，在不斷增長的數(shù)字教育版塊，我們開發(fā)新的產(chǎn)品、商業(yè)模式并發(fā)展新的伙伴關(guān)系，以此將我們的產(chǎn)品帶給新的用戶。與此同時(shí)，我們也將繼續(xù)與建立了長期合作關(guān)系的中國伙伴進(jìn)行合作，為實(shí)體機(jī)構(gòu)、學(xué)校和書店提供我們的產(chǎn)品?！?/div>

This is only the first step in a promising strategic partnership. There are many more potentially lucrative avenues for collaboration, and Cambridge and Hujiang are currently discussing plans for extending our joint offering into the primary and adult General English segments.
在這樣一個(gè)前景可觀的戰(zhàn)略伙伴關(guān)系中，我們只是邁出了第一步，未來還有很多雙方互利的合作機(jī)會(huì)。目前，劍橋與滬江正在討論進(jìn)一步的合作計(jì)劃，將我們的合作擴(kuò)大到初等英語教育和成人英語教育方面。