On the sidelines of CES in Las Vegas, Ceasars Entertainment partnered up with WeChat to give tours of new smart hotel rooms at The LINQ, a local hotel and casino. Visitors could use an app inside WeChat to control lighting, thermostats, and curtains.
在拉斯維加斯舉行的CES消費(fèi)電子展上，凱撒娛樂公司與中國騰訊通過合作，在當(dāng)?shù)氐馁€場酒店The LINQ打造了多間全智能客房。顧客可以使用微信來控制房間的燈光、恒溫器和窗簾等。

The connected suites will be the first of many such hotel rooms from Ceasars catering to overseas Chinese. After arriving at the room, they just need to scan a QR code to get the app. The app, which operates as a WeChat official account, was developed by Silicon Valley-based Ayla Networks.
智能客房是凱撒娛樂集團(tuán)為了迎合中國游客做出的舉動之一。到店之后，顧客只需掃描酒店的二維碼便可以添加凱撒娛樂集團(tuán)的公眾號，從而進(jìn)行各種操作。這個公眾號由硅谷的Ayla網(wǎng)絡(luò)公司開發(fā)。

In 2013, 300,000 visitors from Hong Kong and China travelled to Las Vegas, nearly doubling in the last two years. Ceasars said in a statement:
2013年，有超過30萬名來自于香港和中國大陸的游客前去拉斯維加斯旅行，這一數(shù)據(jù)在過去的兩年里翻了一番。凱撒娛樂集團(tuán)在一份聲明中表示：

“Collaborating with leading companies like Ayla and WeChat helps make our customers feel even more at home when they can interact in our resorts using technology and apps like WeChat that they use daily.”
“通過與業(yè)界頂級公司如Ayla和微信合作，可以讓我們的客戶通過他們每天使用的微信更好地與酒店互動，從而獲得賓至如歸的感受?！?/div>

Ceasars operates 50 casinos across the US and four other countries.
凱撒集團(tuán)在美國和另外四個國家運(yùn)營著50家賭場。

The collaboration with Ceasars is one of many projects WeChat is using to study foreign markets outside of China for new opportunities. “We aim to build up an ecosystem for merchants to leverage on WeChat to implement O2O strategies and projects. The Casears hotel project is one of partners we are working with,” Tencent spokesperson Limin Chen said. “Other projects that connect WeChat to the offline world include Easy Taxi official account implementation in Asia, Zalora project in Asia, and YOOX shopping accounts in the US, Italy, and China.”
與凱撒集團(tuán)合作是微信開發(fā)海外市場的眾多項(xiàng)目之一。騰訊發(fā)言人表示：“我們將打造一個生態(tài)系統(tǒng)，讓商家提高微信在O2O戰(zhàn)略中的地位。其他項(xiàng)目還包括在亞洲與Easy Taxi打車服務(wù)以及Zalora網(wǎng)購服務(wù)合作，以及在美國、意大利和中國與YOOX購物賬號合作等。”