A holiday-themed ad Apple released in late 2013 -- titled "Misunderstood" -- was the recent recipient of an Emmy award for "Most Outstanding Commercial."
蘋果公司在2013年發(fā)布的以節(jié)日為主題名為“誤解”的廣告—最近獲得了艾美獎“最杰出廣告獎”。

The ad depicts teenage boy who seemingly prefers to spend time alone on his phone than he does interacting with his family during a holiday vacation. The twist at the end is that far from being disengaged and isolated, the teenager has busied himself with shooting and editing together heartfelt moments between family members, with all the footage having been captured on his iPhone 5s. The end result, as the commercial shows us, is a short and sweet film from a "misunderstood" boy.
廣告描述了一位在假期比起和家人相處，似乎更樂意把玩手機(jī)的少年。最后的轉(zhuǎn)折則是少年并非是孤立脫離家庭的，他忙于把家庭成員之間的溫馨時刻用心的拍攝剪輯，用他的5S捕捉所有的鏡頭。到最后，正如廣告展示給我們的，一個被“誤解”的男孩的短暫而甜蜜的電影。

In typical Apple fashion, the commercial isn't trying to sell us a product as much as it's trying to get us to latch onto an experience.
這是典型的蘋果時尚，廣告并不是試圖賣給我們產(chǎn)品，而是試圖讓我們從中得到一些特別的體驗。

In capturing the Emmy, Apple's effort beat out 4 other competitors, including two spots from Budweiser ("A Hero's Welcome" and "Puppy Love"), one from Nike, and another from General Electric.
本次艾美獎，蘋果的努力讓他擊敗了其他四位競爭對手，包括百威，耐克和通用電氣。