China’s IPO season looks to be in full swing as the latest company from China files with the SEC, packaged travel tour website Tuniu. The Nanjing-based company plans to raise US$120 million when it lists under the symbol “TOUR” (hat-tip to 36kr for spotting).

The company sells domestic and international travel booking services, specializing in holiday tour packages. According to the prospectus filed with the SEC, 70 percent of all bookings came from foreign leisure travel products and services. Tuniu is partnered with over 3,000 travel suppliers across 70 countries, including more than 1,000 tourist attractions.

The site has also become a source for prospective travelers to find ratings and reviews on those attractions. The site has 85 million registered users with 20,000 comments on travel destinations.

Tuniu was founded in 2006 and booked US$322 million in sales last year, up 75 percent on the previous year. Gross profits nearly hit US$20 million last year.

Tuniu’s executives and board members currently hold 86.4 percent of the company. The number of shares and their price has not yet been announced.

Competitors include Tours4Fun - acquired by Ctrip for US$100 million in January – along with recently-funded Yikuaiqu, Lvmama, and 17u. The latter just raised a US$82 million funding round and is also rumored to be preparing for an IPO.

Tuniu is the latest in a string of US IPO filings in recent weeks. Ecommerce retailer JD looks to raise US$2 billion; Twitter-like Sina Weibo is aiming at US$437 million; Kingsoft subsidiary Cheetah Mobile wants US$300 million; daily deals site Jumei is rumored to have filed confidentially with the SEC; and ecommerce titan Alibaba says it will file in New York.

滬江商務(wù)英語(yǔ)快訊：途牛旅游網(wǎng)周五向美國(guó)證券交易委員會(huì)（SEC）提交了招股說(shuō)明書(shū)，計(jì)劃在納斯達(dá)克證券市場(chǎng)進(jìn)行首次公開(kāi)招股（IPO）。途牛計(jì)劃通過(guò)首次公開(kāi)招股募集1.2億美元資金。

深度解讀：途牛憑啥和攜程、藝龍、去哪兒分一杯羹？

國(guó)內(nèi)在線旅游行業(yè)已經(jīng)在美國(guó)上市的公司有攜程、藝龍以及去哪兒，三家公司最新的市值分別為65億美元、6億美元、31億美元。攜程是國(guó)內(nèi)最大的在線旅游OTA，業(yè)務(wù)涉及在線旅游的各個(gè)領(lǐng)域；藝龍是第二大OTA，背靠在線旅游行業(yè)巨頭Expedia；去哪兒是中國(guó)版Kayak，而且搭建了自己的SaaS平臺(tái)。

那么途牛呢？途牛網(wǎng)正是講了一個(gè)在線休閑旅游踐行者的故事。途牛2006年10月成立于南京，創(chuàng)始人是于敦德和嚴(yán)海鋒，二人選擇避開(kāi)機(jī)票酒店預(yù)訂業(yè)務(wù)的競(jìng)爭(zhēng)，做旅游產(chǎn)品預(yù)訂服務(wù)，幫助旅行社進(jìn)行線上推廣和銷(xiāo)售，并從從中獲得返點(diǎn)。目前，途牛網(wǎng)已經(jīng)擁有超過(guò)3000家旅游供應(yīng)商，覆蓋超過(guò)70個(gè)國(guó)家。

（以上深度解讀部分來(lái)源于搜狐IT）