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Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20% more.
花在廣告上的錢和我所知花在任何別的方面的錢一樣是值得的。它直接有利于商品以合理的價格快速地銷售，從而建立穩(wěn)固的國內(nèi)市場，并且有可能以有競爭力的價格提供出口商品。通過向公眾推出新思想，它極大地促進(jìn)生活水準(zhǔn)的提高。通過幫助增加商品需求，它確保對勞動力的更大需求，因此成為對抗失業(yè)的一項有效措施。它降低了許多服務(wù)費用：沒有廣告，日報的價格將是現(xiàn)在的四倍，電視許可證價格會翻一番，乘汽車或地鐵出行也將貴出百分之二十。