媒體類真題

【Television?has?had?a?significant?influence?on?the?culture?of?many?societies.?To?what?extent?do?you?think?television?has?positively?or?negatively?affected?cultural?development?】

Pat老師評(píng)語(yǔ)：審題一定要仔細(xì)噢

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Also, because television networks need to attract large audiences to secure their financial survival, they must produce programmes that are interesting to a broad range of people. In Britain this range is very broad because we are a multicultural society and people of all backgrounds like to watch television. To interest all these different people, most television programmes are short, full of action and excitement and pursue themes common to all cultures, such as crime and romance. Television programmes that concentrate on or develop themes related to one particular culture are not so successful because they only interest a smaller audience. Nevertheless we must recognise that television does have some positive effects on cultures within a society. People who do not live within their own culture can access it through multicultural stations on TV. In conclusion, I take the view that television promotes and strengthens those cultures that are wealthy and influential while it weakens cultures that are already in a weak position.
另外，由于電視臺(tái)要保證吸引大量的觀眾收視來(lái)確保他們的生存，所以他們必須在制作節(jié)目時(shí)就考慮到要吸引更廣泛的受眾群。在英國(guó)這個(gè)范圍會(huì)是非常廣泛的，因?yàn)橛?guó)是個(gè)多文化的國(guó)家，電視觀眾也都擁有著各種不同的文化背景。為了迎合各種不同文化觀眾的口味，大部分電視節(jié)目都很短小，充滿驚險(xiǎn)和刺激的動(dòng)作場(chǎng)面，主要反映一些如犯罪和浪漫這樣對(duì)各種文化都有吸引力的主題。而那些集中反映某一種特殊文化主題的電視節(jié)目往往得不到成功，因?yàn)樗麄冎粚?duì)一小部分觀眾才有吸引力。 無(wú)論如何我們必須承認(rèn)電視在社會(huì)文化中所起到的一些積極意義。比如那些已經(jīng)脫離了他們自身文化生活的人們可以通過(guò)收看多文化電視節(jié)目來(lái)了解和重溫自己的文化。 綜上所述，我認(rèn)為電視可以將那些經(jīng)濟(jì)強(qiáng)勢(shì)、有影響力的文化發(fā)揚(yáng)光大，同時(shí)也會(huì)讓本身就處于弱勢(shì)的文化受到更大的沖擊。