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主持:?mangiferin

When I ask the classes I teach, "How many of you can cook a better hamburger than McDonald's?" almost all the students raise their hands. I then ask, "So if most of you can cook a better hamburger, how come McDonald's makes more money than you?" The answer is obvious: McDonald's is excellent at business systems. The reason so many talented people are poor is because they focus on building a better hamburger and know little or nothing about business systems. The world is filled with talented poor people. All too often, they're poor or struggle financially or earn less than they are capable of, not because of what they know but because of what they do not know. They focus on perfecting their skills at building a better hamburger rather than the skills of selling and delivering the hamburger.
當(dāng)我在自己教授的班級上問到“你們當(dāng)中有多少人做的漢堡包能比麥當(dāng)勞更好”時，幾乎所有的學(xué)生都舉起了手。我接著問，“如果你們當(dāng)中大部分人都能做出比麥當(dāng)勞更好的漢堡包，那為什么麥當(dāng)勞比你們更能賺錢？” 答案是顯而易見的：麥當(dāng)勞擁有一套出色的運(yùn)營體系。許多才華橫溢的人之所以貧窮的原因，就是因為他們只是專心于做更好的漢堡包，而對運(yùn)營體系幾乎一無所知。世界上到處都是有才華的窮人。在很多情況下，他們之所以貧窮、生活拮據(jù)或者收入與其能力不相符，不是因為他們已知的東西而是因為他們未知的東西。他們只將注意力集中在提高和完善做漢堡包的技術(shù)上，卻不注意提高有關(guān)漢堡包的銷售和送貨技能。