【BEC中級真題聽力】第四輯Test 1 - Part 1 Conversation 2

Hi, Julie, it's Mike, with the information you asked for. Webster's press conference has just finished, and this is what the new Managing Director said about their plans. They've built up healthy profits, which they'll spend on opening new outlets over the next five years. Next, he admitted that they're concerned about their product image, so they've established the new post of Brand Executive reporting to the Marketing Director. They want someone with fresh ideas, who'll make a big difference. Thirdly, since Webster was taken over by the Chilcott Group, they've made savings by centralising logistics, and they'll now apply that process to purchasing. They've examined the feasibility of centralising property operations, but decided against it, at least in the short term. And finally, they plan to increase spending per customer by starting a loyalty card. Experience in the rest of the Chilcott Group shows that customers who join schemes like this spend 1/3 more than other customers. OK, that's all, Julie. Hope it's clear.