John Lewis 圣誕廣告:我的小伙伴
作者:滬江英語
來源:每日郵報(bào)
2013-11-11 16:57
Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers?…?and a tear-jerking advert from John Lewis.
有些東西是圣誕節(jié)必不可少的,例如肉餡餅、烤火雞、圣誕餅干、還有一則約翰·路易斯公司的催淚廣告。
The department store has long made it its mission to convert even the most avowed Scrooges, and this year is no exception.
這家百貨公司一向以感化人心為己任,哪怕是最冷血的吝嗇鬼,今年也不例外。
The £7million Disney-inspired advert, which makes its TV debut tomorrow, tells the story of a selfless hare who is determined to make sure his best friend, a bear, doesn’t miss Christmas for once.
這則受迪士尼動(dòng)畫啟發(fā)而來的廣告耗資700萬美元,于11月9日首次在電視上亮相。它講述了一只無私的野兔如何保證自己最好的朋友——一只熊今年不再錯(cuò)過圣誕節(jié)的感人故事。
The commercial features the tale of two good friends, a bear and a hare, who are sad at the thought of being separated for Christmas.
這則廣告中故事的主角是一對(duì)好朋友——一頭熊和一只野兔,隨著圣誕節(jié)臨近,他們正為彼此分別而感傷。
The store has used hand drawn animation to tell the story with the result the commercial looks very much like a classic Disney film from the 1940s, such as Bambi, which has been watched by generations of children.
該公司采用了手繪動(dòng)畫的形式來講述這個(gè)故事,完成后的廣告效果看起來酷似二十世紀(jì)40年代的迪士尼卡通電影,比如受到幾代人喜愛的《小鹿斑比》。
The technique taps in to feelings of nostalgia, while it also tells a heart-warming story which, based on past experience, will have many in tears.
這則廣告采用手繪動(dòng)畫的形式是為了喚起人們對(duì)童心的懷念,同時(shí)它也講述了一個(gè)溫暖人心的故事,根據(jù)以往的經(jīng)驗(yàn),這個(gè)故事會(huì)讓很多人潸然淚下。
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約翰·路易斯愛情廣告:穿越時(shí)空 當(dāng)過去的她遇到現(xiàn)在的他(視頻)>>>
The commercial, which carries the strapline ‘Give someone a Christmas they’ll never forget’, is the first for the chain to use hand drawn animation.
這則廣告的標(biāo)語是“給你愛的人一個(gè)難忘的圣誕”,這是約翰·路易斯公司的第一則手繪動(dòng)畫圣誕廣告,今后數(shù)年該公司將推出一系列的手繪圣誕廣告。
A spokesman said: ‘The story evokes the excitement of a first Christmas and the importance of friendship and thoughtfulness.’
一位約翰·路易斯公司的發(fā)言人稱,“這個(gè)故事喚起了人們第一次過圣誕節(jié)的興奮感,也使人們意識(shí)到友誼的重要,關(guān)懷他人的重要?!?/div>
I've got your back: The new John Lewis Christmas advert features a hare and a bear.
我在你身邊:今年的約翰·路易斯圣誕廣告的主角是一只野兔和一頭熊。
So happy together: The hare and the bear enjoy autumn together.
快樂的小伙伴:野兔和熊一起享受秋天。
Sleepy: But as winter begins it's time for the bear to hibernate...
困倦:但是隨著冬天到來,該是熊冬眠的時(shí)候了……
Looking for a place to rest: So the bear treks through the wilderness to find a likely spot...
尋找冬眠之地:熊在樹林深處四處跋涉,尋找適合的地點(diǎn)……
Christmas is coming: While the bear sleeps, the other woodland animals get on with decorating the tree.
圣誕節(jié)到了:熊睡去了,樹林中其他動(dòng)物開始裝飾樹木。
Sad: The hare fears that the bear is missing out, so he comes up with a bright idea.
悲傷:野兔擔(dān)心熊會(huì)錯(cuò)過圣誕節(jié),于是它想到了一個(gè)聰明的辦法。
Best friends: Carrying a gift, the hare follows the bear into the wilderness where he is in hibernation.
真摯友情:野兔帶著禮物,在樹林深處追隨著熊的蹤跡,找到了熊冬眠的地方。
Christmas gift: The hare leaves the bear a mystery gift - an alarm clock.
圣誕禮物:野兔為熊留下了一份神秘的圣誕禮物——一只鬧鐘。
Tearjerker: The alarm clock means that for the very first time the bear is awake for Christmas.
催淚:這只鬧鐘意味著第一次熊會(huì)醒著去參加圣誕節(jié)慶?;顒?dòng)。
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