這些知名公司竟然在2013年換了logo!
作者:滬江英語編譯
來源:Business Insider
2013-07-23 08:45
2013年更換logo的公司
Did you notice that Facebook, Motorola, Procter & Gamble, and Firefox (to name a few) all changed their logos in 2013? Click here to see the 10 companies that changed their logos this year.
臉譜網(wǎng)、摩托羅拉、寶潔、火狐(先舉幾個(gè)例子)在2013年都換了logo,你發(fā)現(xiàn)了嗎?下面就來盤點(diǎn)今年更換了logo的十家知名公司。
妮維雅
?Nivea had used the following logo since 1925.
妮維雅從1925年起就開始用這個(gè)logo了。
妮維雅
?
But the image changed this year.
但是今年卻改了logo。
臉譜網(wǎng)
Facebook's new and old logos are almost indistinguishable. Here is the old one:
臉譜網(wǎng)的新舊logo看起來變化不大。圖上這個(gè)是舊的logo。
臉譜網(wǎng)
And here is the new one. Now the "F" has no definitive bottom.
這個(gè)是新的logo?,F(xiàn)在的logo上字母“F”下沒有了明顯的底紋。
寶潔
Procter & Gamble used to be pretty simple.
寶潔公司原本的logo很簡單。
寶潔
But in May, the company decided to reintroduce the silver of the moon that had been in previous logos since the 1850s.
但是今年5月,寶潔公司打算重新設(shè)計(jì)logo,恢復(fù)使用在19世紀(jì)50年代就開始用的銀色月亮的設(shè)計(jì)。
??怂?/p>
Up through May 2013, Rupert Murdoch kept his company named "20th Century Fox."
直到2013年5月,默多克還是在沿用“20世紀(jì)??怂埂钡墓久?/div>
??怂?/p>
It has finally entered the 21st century.
現(xiàn)在,它終于進(jìn)入21世紀(jì)了。
摩托羅拉
Motorola's logo used to look like this:
摩托羅拉公司的logo原來是這樣的:
摩托羅拉
It changed to this in June. In case you missed the familiar color scheme, the bottom line reminds you that it is a Google company. The letters are also now in lowercase.
今年6月,摩托羅拉也換logo了。新logo采用彩色的配色方案,還在底部加上了一行字,生怕你不知道摩托羅拉已經(jīng)被谷歌收購了。同時(shí),摩托羅拉的幾個(gè)字母也全換成了小寫字母。
火狐
Firefox underwent a subtle logo change.
火狐也微調(diào)了一下自己的logo。
火狐
It's ... virtually identical! Although designer Sean Martell gave an in-depth explanation of the changes on his blog.
新舊logo看上去幾乎沒差別!但是設(shè)計(jì)師Sean Martell卻在自己的博客中解釋了新logo的深層次內(nèi)涵。
公告牌
Billboard changed from uppercase ...
美國公告牌音樂榜的logo從大寫字母變成了……
公告牌
... to lowercase
…….小寫字母
哈佛大學(xué)出版社
Harvard University Press' old logo had a lot of pomp and circumstance.
哈佛大學(xué)出版社的舊logo中有很多華麗的裝飾和背景。
哈佛大學(xué)出版社
The new one is pretty minimalistic. It's a series of lines. (Although the white space in between does kind of form an "H.")
哈佛大學(xué)出版社的新logo看上去就卡通多了,由一系列的豎線組成(盡管線條之間形似字母“H”)。
道瓊斯
The Dow Jones switched from this closely-knit lettering ...
道瓊斯的logo從原來很擠的字母排列……
道瓊斯
... to this. The words are further apart and more colorful.
變成了現(xiàn)在這種松散多彩的logo。
安永
On July 1, Ernst & Young announced a logo change. Here's the old one:
7月1日,安永宣布更換logo。這個(gè)是以前的logo。
安永
And here's the new one. In color.
這個(gè)是安永的新logo,彩色的。
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