Evian has brought the dancing babies back for its latest ad campaign, and the video has racked up over 29 million YouTube views in less than a week.
在礦泉水品牌依云的最新宣傳廣告中,跳舞寶寶們又回來啦!該視頻在播出不到一周內(nèi),就在YouTube網(wǎng)站上吸引了超過2900萬的瀏覽量。

Titled Baby & Me, the spot shows adults who are shocked to see themselves reflected in the mirror as infants.
這個宣傳廣告叫《寶貝和我》,主要的亮點是成年人看到鏡子里自己的嬰兒樣子非常震驚。

Then both babies and grown-ups break into a series of complicated dance moves.
接下來,寶貝和這些成年人一起秀出了一系列復雜的舞步。

According to AdWeek, the campaign will include an outdoor campaign that will bring the baby-and-adult mirrored-dancing concept to life on digital posters - and will also include an app that allows users to 'babify' themselves via facial recognition software.
根據(jù)《廣告周刊》雜志,本次的宣傳活動還包括戶外推廣,將通過電子海報的方式,將寶貝和成年人對著鏡子跳舞的概念更生動地展現(xiàn)出來。還會推出一個應用,用戶可以通過臉部識別軟件使自己“變成個嬰兒”。

'The babies are true to our story and heritage,' Laurent Houel, global brand director for Evian, tells the magazine.
依云的全球品牌總監(jiān)Laurent Houel表示:“寶寶們一直是我們依云品牌的歷史傳承?!?

'The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies.'
“1935年在法國,依云第一次被推薦為適合寶寶的完美飲用水,自此我們的品牌和寶貝就結下了不解之緣?!?

'BETC had the idea to go beyond this, and leverage the babies into a powerful symbol of purity and youth.'
“BETC靈智廣告公司為我們設計的廣告更加突破,把寶寶們變成了純凈和青春的有力象征?!?

The company's 2009 spot Roller Babies holds the official Guinness World Record for most-viewed online advertisement to date with more than 65 million views so far.
2009年該公司為依云設計的滑旱冰寶寶廣告,獲得了超過6500萬的瀏覽量,至今還保持著觀看次數(shù)最多的在線廣告的官方吉尼斯世界紀錄。