【BEC高級】美國企業(yè)過在中國經(jīng)商(4/4)

What about their behaviour ? The Chinese have a reputation for being difficult to read. I don't really find that. Perhaps they use facial expressions or gestures less freely than westerners do. They do seem to take their time agreeing to things. There are two reasons for that. First of all, they generally operate within big hierarchies and the decision may need to come from high up. Secondly, they dislike saying "no" directly. If they start to make a series of small objections to something, it generally means they're trying to say they’re not interested. But above all, as I said before, don't worry about the time all this takes. You're going to need that anyway to learn how Chinese companies operate and all the governance and tax laws, the regulations around joint ventures and so on...