【BEC高級(jí)】銷售技巧(1/2)
來源:滬江聽寫酷
2012-08-27 22:04
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um
Sarah
We make financial software for medium-sized companies. Competition is strong, not necessarily price competition, because in our sector, quality, reliability and service are far more important factors. We use a sales technique that's called "relationship selling". In other words, we spend a lot of time getting to know each prospect's individual needs, their business processes, their strategic aims, and um. Also the issues and constraints they face. The idea is that the customer sees us as a partner, someone who's going to work with them and help them find the best solution for their business. Working this way, there are times when I have to freely admit to people that our products may not be best suited to their particular needs, but to be honest I'd much prefer to be doing that than using some hard-sell technique to push something I don't really believe in myself, you know.
Thank you, Sarah.
我們?yōu)橹械却笮〉墓局谱鹘鹑谲浖?。競爭是很厲害的,不一定是價(jià)格上的競爭。因?yàn)樵谖覀冃袠I(yè)中,質(zhì)量,可信度和服務(wù)是更重要的因素。我們用的銷售技術(shù)被稱作“關(guān)系銷售”。也就是說,我們花大量的時(shí)間去了解每個(gè)個(gè)體期望所需要的,他們的業(yè)務(wù)進(jìn)程,他們的戰(zhàn)略目標(biāo),還有嗯。還有他們所面臨的問題和約束。想法是顧客把我們看作伙伴,把我們看做將與他們一起工作并且會(huì)幫助他們在業(yè)務(wù)是找到最佳解決方法的伙伴。用這種方式工作,我有時(shí)不得不坦率地向人們承認(rèn)我們的產(chǎn)品可能不是最適合他們的特定的需要的,但是誠實(shí)地說,我更愿意做這些而不是去用一些很難賣出去的技術(shù)來推進(jìn)一些連我自己都不相信的東西,你知道的。
謝謝你,Sarah。
——譯文來自: SibylBei
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