【BEC中級(jí)】服裝零售商的艱難歷程(1/4)

The big clothing retailer Sangra is currently in the news, and here to talk about its difficulties is retail analyst John Sergeant. Hello. John, why have Sangra's sales fallen so much? Well, they've started using top designers, but it takes too long to get the designs from the drawing board into the shops. Sangra haven't realised that fashion trends are moving faster than ever, and they need to react much more quickly. As a result, they aren't attracting younger shoppers. It really makes little difference who designs their clothes or what the stores look like if people don't feel like going in. They've been very short-sighted, haven't they? That's right. Sangra's strength is in the middle market, but shoppers now want either expensive designer labels or low prices. At the same time, other stores have started to compete for the same customers, but are offering lower prices.