【BEC中級】顏色問題 (2/2)
來源:滬江聽寫酷
2013-03-21 15:15
BEC VANTAGE 聽力訓練啦,希望對備考的同學們有所幫助。
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HINTS
Heinz
Toblerone
Galacall
Frontline
Rene Mackersmann of Parkers and Mackersmann
Then there was the oil company BP, whose logo is green and yellow. They took out litigation against an Irish petrol company who tried to paint its petrol stations green.
So do you think you can use the same colour as long as your product is different?
Absolutely. For example, the food manufacturer Heinz uses turquoise on its cans but it couldn't stop someone from using the same colour on, say bicycles.
Can you tell me if there's anything else you can buy the rights on?
Oh, sure. Trademarks mean firms have rights over anything like colour or shape.
Shape as well?
Absolutely. Take Toblerone. They have the rights on triangular boxes for their chocolate.
So back to Galacall and Frontline. I'd like to know what you think the outcome will be if it ever gets to court. Who'll win?
Well, I'm not the judge, but if the prosecution can prove the colour will confuse customers and damage Galacall's business then they might just win it.
Rene Mackersmann of Parkers and Mackersmann, thank you very much.
You're welcome.
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