?本文選自雅思聽力Section 4，難度較大 Summary:主講人首先指出多數(shù)人認(rèn)識(shí)上的誤區(qū)，認(rèn)為企業(yè)的成功是不可復(fù)制的，而且應(yīng)該邀請(qǐng)成功人士來管理企業(yè)，因?yàn)檫@些人可以帶來成功的經(jīng)驗(yàn)。但每一件事的發(fā)生方式、所處的環(huán)境都不相同，所以大多數(shù)的“重復(fù)”均已失敗告終。主講人還指出如何成功把“復(fù)制”成功。 HINTS none 全文聽寫，英式拼法 訂閱節(jié)目更方便?
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Good morning, everyone. In the last few lectures I've been dealing with business finance, but now I'm going to move on to business systems. And in today's lecture I'm going to talk about what can go wrong when businesses try to copy their own best practices. Once a business has successfully introduced a new process, managing a branch bank, say, or selling a new product, the parent organisation naturally wants to repeat that success, and capture it if possible on a bigger scale. The goal, then, is to utilise existing knowledge and not to generate new knowledge. It's a less glamorous activity than pure innovation, but it actually happens more often, as a matter of fact. However, surprisingly, getting things right the second time is not necessarily any simpler than it was the first time.
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