When you think about your iPhone, it's probably the object you use the most in your life. It's the product that you have with you all the time. With this unique relationship people have with their iPhone, we take changing it really seriously. We don't want to just make a new phone. We want to make a much better phone.
當(dāng)你細(xì)想一下iPhone手機(jī)，會發(fā)現(xiàn)它很可能已是人們生活中最常用的物品，是人們無時不隨身攜帶的產(chǎn)品了。真是由于這種人們和iPHone之間的特殊關(guān)系，我們在對它進(jìn)行修改時會很小心。我們不只是想做一個新的手機(jī)，我們要做一個更好的手機(jī)。

iPhone 5 is the result of this approach. It's been completely re-designed. And for the first time ever, we've increased the size of the display. By making the screen taller but not wider, you can see more of your content, but still comfortably use it with one hand. And yet, even with the larger display, iPhone 5 is the thinnest, lightest iPhone we've ever built.
iPhone 5 就是這種思路下的產(chǎn)物。它是經(jīng)過全新打造的。我們史無前例的增大了顯示屏，在保持寬度不變的情況下增加了屏幕的長度，你能看到更多的內(nèi)容，但仍能流暢地進(jìn)行單手操作。而且盡管屏幕增大了，iPhone 5是我們出品的最薄最輕的iPhone。

To achieve a design this thin, we have to look into making many of the components inside the design smaller. It's actually 18% thinner, and 20% lighter than the previous iPhone. It took an incredible cross-collaborator effort to do this.?From the beginning, we knew we wanted to bring LTE into the iPhone. What LTE does is it enables really fast downloads over your cellular network. You will notice a big difference compared to previous network connectivity. In fact, LTE can actually be faster than the average WIFI connection at home. The conventional approach of designing LTE into a world phone uses two chips. With the new iPhone, both voice and data technology are combined onto a single chip. This is one of the real breakthroughs that enabled iPhone 5's thin design.
為了實(shí)現(xiàn)這么纖薄的設(shè)計(jì)，我們必須把很多內(nèi)部的元件設(shè)計(jì)的更小。事實(shí)上和，上一款iPhone相比，它不僅薄了18%，還輕了20%。這是在了不起的多方合作下才實(shí)現(xiàn)的。開始我們就想將LTE技術(shù)引進(jìn)iPhone。LTE可以通過手機(jī)網(wǎng)絡(luò)快速下載，與之前網(wǎng)絡(luò)連接相比會有很大的不同。事實(shí)上，LTE會比通常家用WIFI更快。LTE的傳統(tǒng)設(shè)計(jì)方式需要兩塊芯片，新的iPhone聲音和數(shù)據(jù)技術(shù)都合并在了同一片芯片上。這是讓iPhone 5機(jī)身如此纖細(xì)的一大突破。

We are also introducing an all-new Apple-designed A6 chip. It delivers performance that's up to twice as fast as the previous generation. You will experience a big increase in speed, in everything you use your Iphone for. Especially in the way it delivers more detail, and boosts frame rate in graphic intensive apps. The A6 chip is so power-efficient that it increases performance while also increasing its battery life.
我們也推出全新的A6芯片，他的速度比上一代產(chǎn)品要快達(dá)兩倍之多。在任何操作上，你都會感到顯著的速度提升，特別是在幫助圖形密集的應(yīng)用呈現(xiàn)更多細(xì)節(jié)，并提高幀數(shù)。A6新片區(qū)效能很高，它不僅提高了性能，同時還增長了電池的耐久力。

Giving the dimensions of the new phone, and all the capabilities that we wanted to add, we need to manage the space inside the phone very carefully. We've Created the new, much smaller lightning connector. It's all digital, so it's designed for today's uses. And we made it reversible, so it fits either way. We also moved to a Sapphire lens cover, which is thinner and more durable than the previous cover glass. This really protects the optics, and keeps your photos looking great. I don't think the level of invention has ever been matched by any other products we've done.
考慮到新iPhone的尺寸，以及種種我們要添加的功能，我們得非常小心的處理iPhone內(nèi)部空間。我們開發(fā)了更小的全新的lightning接頭，它是完全數(shù)字的，所以是為當(dāng)今的使用而設(shè)計(jì)的。而且我們把它設(shè)計(jì)成正反兩面都能插用。我們還用藍(lán)寶石保護(hù)罩更換了原先的玻璃蓋，因?yàn)樗啾雀w薄，更耐用，能更好的保護(hù)手機(jī)上的光學(xué)部分，并讓拍攝的照片更好看。我想在我們之前設(shè)計(jì)的任何產(chǎn)品在創(chuàng)造性方面都應(yīng)該無法與之相比。

The seamless integration between hardware and software makes everything you do on iPhone 5 just feel more fluid, responsive and fast. And with this amazing display, you just feel like you can do more. It's great for watch HD videos full wide screen. And in portrait mode, iPhone 5 still fits so comfortably in your hand. Our all-new map application is fantastic, if you look at things like flyover, it's a completely different experience than you've ever had before in maps. Then using turn-by-turn spoken directions makes it really easy to get where you are going.?"Turn left onto Lombard Street. Then turn right onto Van Ness Avenue."
硬件和軟件之間的無縫整合，讓所有你在iPhone5上的操作都感覺更流暢，更靈敏，更迅速。何況有了這么驚艷的顯示，讓人自然就想更多的去挖掘使用它，用它來全屏觀看高清視頻再合適不過。在縱向模式下，你也能很舒適的單手握持iPhone 5。我們?nèi)碌牡貓D應(yīng)用非常出彩，飛行俯瞰模式會帶給你在地圖應(yīng)用上從未有過的體驗(yàn)。行車轉(zhuǎn)彎的語音提示讓你無論要去哪里都很方便。“到朗伯德街左轉(zhuǎn)。到范乃斯大道右轉(zhuǎn)?！?/div>

The panoramic feature is simply awesome. You can capture panoramic photo just by moving your camera through the scene. Once you are done, the app combines what you've captured into one beautiful panoramic shot.?And now Siri can do more for you. You can get sports scores and team schedules. Siri can also find places to eat and even help you make reservations. Facebook is now integrated right in IOS6. So you can post photos or share anything else you want to, directly from your apps. And now you can make a FaceTime call over the cellular network. So no matter where you are, you are always able to see the ones you love.
全景的功能也很出彩。你只要轉(zhuǎn)動相機(jī)掃過眼前的景色就可以捕捉下全景。你掃完后，該應(yīng)用就會把你捕捉到的組合成一張全景圖?，F(xiàn)在Siri還能為你做更多事情。你可以看到體育比賽分?jǐn)?shù)、比賽安排，Siri還能幫你找到吃飯地點(diǎn)，甚至預(yù)定位置。Facebook 現(xiàn)在也整合進(jìn)了IOS6。你可以直接通過app軟件發(fā)照片或者分享一切?，F(xiàn)在也可以用蜂窩網(wǎng)絡(luò)進(jìn)行FaceTime 通話，所以無論你身處何方，你都可以見到心愛的人。

Along with the experience of actually using it, what makes iPhone 5 so unique is how it feels in your hand. The materials it's been made with, the remarkable precisions with which it's been built. Never before had we built a product with this extraordinary level of fit and finish.?We've developed manufacturing processes that are most complex and ambitious. Starting with the aluminum. We machine all of the surfaces of the enclosure. We then polish and texture them. We then use crystalline diamonds to cut the chamfers. It's so exact that you are left with a near-mirror finish. These techniques create a dramatic distinction between the product's lightly textured back and its highly polished chamfered edge.
除了使用時的體驗(yàn)，讓iPhone 5特別的一點(diǎn)是它在你手中的感覺。使用的材料，精準(zhǔn)的內(nèi)部工藝，其精細(xì)程度超越我們以往的產(chǎn)品。我們研發(fā)了復(fù)雜精密的生產(chǎn)流程。從鋁材開始，我們首先對鋁制機(jī)身進(jìn)行加工，然后拋光和進(jìn)行紋路處理。家下來使用金剛石刀削切倒角，工藝十分精準(zhǔn)，得到近乎鏡面的效果。這些技術(shù)使略帶紋理效果的背面和高度拋光的倒角邊緣形成強(qiáng)烈對比。

This manufacturing precision extends to have these many pieces seamlessly come together. The in-layer of the product is matched to the hardware through a highly sophisticated precess. With the part on the conveyer, two high caliber cameras take pictures of the housing, and instantaneous analysis is done, and then the best match out of a possible 725 cuts is determined. The variances from product to product we now measure in microns. We believe that going to such extreme lengths is the only way that we can deliver this level of quality.
這種制造精度也體現(xiàn)在組件裝配方面。產(chǎn)品的內(nèi)層利用高度復(fù)雜工藝和外殼組裝起來。在生產(chǎn)線的傳送帶上，兩臺高功能相機(jī)對每只外殼拍照，然后做實(shí)時分析。最匹配的內(nèi)層會從725件中被選出來。每件產(chǎn)品的偏差精確到微米。我們堅(jiān)信，只有這樣的要求才能成就卓越的品質(zhì)。

To create the new iPhone, we began with a design that we really loved. But to build it, to implement it, we have to look way beyond what we knew to be possible. It took all of our learning, our best thinking, to realize something so simple, so clear, and yet so truely extraordinary.
我們用自己喜愛的設(shè)計(jì)創(chuàng)造全新的iPhone，但在制造和實(shí)現(xiàn)過程中，我們必須突破現(xiàn)有可能。這傾注了我們的知識，我們最好的想法，來成就如此簡單，如此明了，卻又卓爾不凡的iPhone 5。