Well, well. Is it getting hot in here?

The CW is getting a new look. Beginning in August, the younger-skewing network will debut a new tagline, “TV Now,” part of a larger image campaign. The first image (via The Hollywood Reporter) from the campaign features Vampire Diaries stars Ian Somerhalder, Nina Dobrev and Paul Wesley.

The refreshed look will be rolled out in on-air and in online spots as well as on billboards.

滬江娛樂快訊：CW頻道即將改頭換面啦。從八月起，這個(gè)廣受年輕人喜愛的頻道將啟用全新宣傳語：“TV Now”，并將展開一系列影像造勢(shì)活動(dòng)?！段砣沼洝罚═he Vampire Diaries）三大主演伊恩·薩默海爾德（Ian Somerhalder），妮娜·杜波夫（Nina Dobrev），保羅·韋斯理（Paul Wesley）拍攝了首張宣傳海報(bào)。

這張全新海報(bào)既會(huì)在熒幕和網(wǎng)站上投放，也將登陸巨型廣告牌。?