第三部分 閱讀理解 　　

A 　　

The success story started in northern Italy towards the end of the Second World War. Leone Benetton had a bicycle rental (租賃) business in the town of Treviso. He wanted his oldest son Luciano to study and become a doctor. After Leone died, the family was poor and Luciano decided to leave school and get a job. He found work in a clothing store but soon had his own ideas and started a family clothing company producing colorful woolen sweaters for people only used to wearing dull colors. Shops selling only Benetton sweaters opened in many Italian cities and by 1974 there were stores in France, Germany and Belgium. 　　

It was clear that at this stage the success of the Benetton business lay in the strength of the family. In 1975 Luciano married the 20-year-old Marina Salomon who worked in one of his shops. After careful research, Benetton opened his first shop in the USA, in Manhattan, New York, where it attracted some very special customers including Princess Diana and Jackie Onassis. In 1982 Luciano was introduced to Oliviero Toscani, the photographer who was to change the image (形象) of Benetton forever. 　　

Although Benetton was growing very quickly, they needed an international image and for this reason in the early 1980s they decided to provide money for Formula 1 motor racing. This was followed by the advertising campaigns (廣告攻勢) for which the company became famous. 　　

Luciano Benetton succeeded in turning the company he started in the 1950s into one of the world's most successful businesses but he paid a high personal price. He spnt so much of his life working and traveling that he lost touch with his family and friends. 　　

36.What did Luciano Benetton's father hope he would do? 　　

A Sell clothe 　　B Build a factor 　　C Learn medicin 　　D Run a bicycle busines 　　

37.Who played an important role in the early development of Luciano's business? 　　

A His father, 　　B His famil 　　C Princess Dian 　　D A photographe 　　

38.When did Luciano Benetton start his family clothing company? 　　

A In the 1950 　　B In the 1960 　　C In the 1970 　　D In the 1980 　　

39.How did Luciano Benetton make his company world famous? 　　

A By inviting famous people to his shop 　　B By supporting research on clothin 　　C By opening shops in New Yor 　　D By advertising in car ravin 　　

40.Benetton's early products were different from other ones in ______. 　　

A material 　　B color 　　C size 　　D price 　

B 　　

People who love music, who can lose themselves in a book, or who can spend hours painting a picture of a mountain, know the deep satisfaction that can be found in art. It is not easy to express this satisfaction in words. But, in some partly mysterious (神秘的) way, works of art are among the things of highest value in our lives. 　　A fine piece of music, a masterpiece of painting, or a first-class play has the power to hold our fullest attention. We are completely lost in it, and everything works out right. The music comes to the right close at the right time and in the right way. The play ends, not necessarily on a happy note, but in a way that seems enjoyable. As we get to know more about painting, its parts seem to belong together and to be made for one another. We see harmony (和諧) in the object and feel harmony within ourselves. 　　

When the beautiful experience has ended, we often feel uplifted and refreshed. Our eyes and ears, or our understanding of other persons and values, may be sharpened and improved. We may feel more at home with ourselves. Works of art have value for us in some such ways as these. 　　

It is this value that marks the difference between great art and simple entertainment(娛樂). A work that is fairly easy to understand takes little effort on our part. It may give us pleasure, but it does not touch our feelings or attract out attention at a deep level. 　　

41.What is the main idea of the text? 　　

A Music has a power to catch all our attentio 　　

B Art of high values can improve us as human being 　　

C It's difficult to express our satisfaction from works of ar 　　

D Simple entertainment is easy to understand and can give us pleasur 　　

42.One most important value from enjoying great art lies in ______. 　　

A giving all our attention to art 　　

B getting satisfaction easily from it 　　

C the harmony experienced in ourselves 　　

D being able to share with other people 　　

43.According to the writer what kind of art may be regarded as great art? 　　

A Plays that end on a happy not 　　

B Objects that make us feel at hom 　　

C Works that move us at a deep leve 　　

D Paintings that express life experienc 　　

44.One thing that simple entertainment may fail to give us is_____________ 　　

A a ready sense of fun 　　

B an easy touch of pleasure 　　

C a quick feel of excitement 　　

D a real understanding of life