不創(chuàng)新會死

Do you want to have good, high-quality ideas? In this age of knowledge, having good ideas can separate you from others and put you ahead of the pack.
你是不是想有高質(zhì)量的好創(chuàng)意？在這個知識經(jīng)濟的時代里，擁有好點子就能使你從蕓蕓眾生中脫穎而出。

But how can we get high-quality ideas? As it turns out, a great way to get high-quality ideas is to have a lot of ideas.
但是如何產(chǎn)生高質(zhì)量的創(chuàng)意呢？答案是：先要有很多點子，然后從中才會產(chǎn)生好點子。

So here is a tip for finding good ideas: Produce more ideas. Simple, isn’t it? The more ideas you produce, the more likely you will find high-quality ones. Here are several ways to produce more ideas:
所以想要有好點子的一個方法就是想出更多的點子來。很簡單吧？你能想出的點子越多，你就越有可能找到高質(zhì)量的好點子。下面這些方法將告訴你如何才能想出更多的點子：

抓住所有想法

1. Capture all ideas
抓住所有的想法

A basic way to increase the quantity of ideas is simply to avoid losing ideas. Don’t let an idea slip by once it comes to you. Whenever you get an idea, capture it as soon as possible. Write it down or record it with a recording device.
想要擁有更多點子的一個基本的辦法就是不要錯過任何的點子。一旦有新想法，就以最快的速度把它記下來，手寫也可以，用錄音設備錄下來也行。總之，不要放過任何一個在你腦中出現(xiàn)過的點子。

不要過濾想法

2. Don’t filter your ideas
不要過濾你的想法

By definition, filtering your ideas will reduce the number of ideas you have. Even if an idea doesn’t look good, let it sit for now. Later you might see it from a different perspective which shows the usefulness of the idea. If it doesn’t, you can always trash it later.
顯然，過濾想法會減少你擁有的點子的數(shù)量。即使一個點子看上去并不那么好，暫時讓它留在那里。過段時間你再去的看的時候，有可能能從不同的角度發(fā)現(xiàn)這個“沒用的”點子的有用之處。就算到時候這個點子還是不好，那時再處理掉也不遲。

想出更多點子

3. Find more ideas than you need
想出比需要的更多的點子

If you need five ideas, find ten. If you need ten ideas, find twenty. Finding more ideas than you need is good because you can then choose the best out of them.
如果你需要5個點子，那就想出10個。如果需要10個點子，那就想出20個。想出比你需要的更多的點子是很有好處的，因為這樣你就可以從這些點子里選出一個最好的了。

不斷想點子

4. Produce ideas?consistently
不斷地想點子

Keep producing ideas regardless of your mood. If you are a blogger, keep writing posts. If you are a designer, keep creating new designs. If you are a programmer, keep writing codes. Allocate time for it and make it a habit.
無論心情好壞，都要持續(xù)不斷地想點子。如果你是個博主，那就堅持寫博客。如果你是個設計師，那就堅持創(chuàng)造新的設計。如果你是個程序員，那就堅持寫代碼。為想點子專門騰出一點時間，讓它成為你的習慣。

設定點子數(shù)量

5. Set an idea quota
設定一定的點子的數(shù)量

Related to the previous point, one good way to ensure that you keep producing ideas is to set a target for your output. A writer, for instance, may aim to write at least 1000 words every day. A designer may aim to create one new design each week. Setting a target pushes you to be more productive.
正如前面所說的，要確保持續(xù)不斷地想出點子的一個好辦法就是設定一定的數(shù)量要求。比如說，作家每天規(guī)定自己寫至少1000詞的內(nèi)容；設計師規(guī)定自己一周至少有一個新設計。設定目標會讓你工作更有效率。

避免完美主義

6. Avoid perfectionism
避免完美主義情結(jié)

One thing that may hinder you from producing a lot of ideas is perfectionism. Perfectionism could make you spend the whole year on just one idea while you can actually produce 51 other ideas. It’s better to produce a lot of ideas first, test them, and only then devote more resources to improve the winners.
有一件事會阻礙你想出更多的點子，那就是完美主義情結(jié)。完美主義會讓你花一整年的時間在一個點子上，而實際上你可以想出51個其他的點子。比較好的做法是，先想出很多點子，再測試這些點子，從中選出一個好的再花時間精力去完善它，使它變得更好。