不賣咖啡賣飲料 星巴克推出新款能量飲料
作者:滬江編譯
來(lái)源:環(huán)球郵報(bào)
2012-03-23 13:49
Starbucks unveiled a new energy drink line March 22, 2012. Starbucks Refreshers, available now in select areas, come in three different flavors and are made with fruit juice and green coffee extract.
3月22日,星巴克推出了一款含果汁和綠咖啡萃取物的混合飲料,名字叫“Starbucks Refreshers”(星巴克清爽飲料)。這款飲料將會(huì)推出三種不同的口味,現(xiàn)在已經(jīng)可以在部分區(qū)域購(gòu)買到。
Starbucks announced plans Thursday to expand into the fast-growing energy drink industry, unveiling a new line of Refreshers carbonated beverages.
能量飲料是一項(xiàng)高速發(fā)展的產(chǎn)業(yè),星巴克公司在本周四宣布了其進(jìn)軍能量飲料產(chǎn)業(yè)的計(jì)劃。同時(shí)還發(fā)布了一個(gè)新系列的碳酸提神飲料。
The energy drinks, which are available now in select retail and grocery stores, come in three flavors: raspberry pomegranate, orange melon and strawberry lemonade.
這款新提神飲料現(xiàn)在可以在一些特定的零售商和食品店購(gòu)買到,共有三種口味:覆盆子石榴味,哈密瓜橙味,草莓檸檬味。
In addition to fruit juice, the carbonated drink uses green coffee extract, but has no coffee taste. The 12-ounce cans contain 60 calories, Starbucks said in a press release.
星巴克稱,除了含有果汁外,這款碳酸飲料還加入了綠咖啡的萃取物,但不會(huì)有咖啡的味道。一罐12盎司(約為340克)的飲料熱量是60大卡。
The Refreshers line targets the $8 billion U.S. energy drink market that includes products such as Red Bull and Rockstar.
在價(jià)值80億的能量飲料市場(chǎng)中,這款飲料將是RedBull和Rockstar的競(jìng)爭(zhēng)對(duì)手。
By the end of April, Starbucks Refreshers will be available at 160,000 locations.
至四月底,Starbucks Refreshers(星巴克清爽飲料)會(huì)開(kāi)始在16萬(wàn)個(gè)地點(diǎn)銷售。
Starbucks also announced plans to create roughly 150 jobs by investing nearly $180 million to build a new factory in Augusta, Ga., and to expand an existing roasting plant in Sandy Run, S.C., to add packaging capability.
星巴克同時(shí)宣布將會(huì)投資1.8億美元在美國(guó)喬治亞州的Augusta市建造新工廠,屆時(shí)將能提供約150個(gè)職位。為了增加包裝產(chǎn)能,星巴克還將擴(kuò)大在美國(guó)南卡羅萊納州的Sandy Run市的烘焙工廠。
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