中國：“林書豪”域名搶注者欲高價出售 無錫商人去年搶注“林書豪”商標

在中國內地，對于林書豪商標的競爭，不管是域名還是商標使用權，價格的上漲速度和林書豪的走紅成正比增長。

最先受到關注的是林書豪的拼音域名“。當記者在互聯(lián)網(wǎng)上輸入這個網(wǎng)址，彈出來的頁面并沒有關于林書豪的最新消息，取而代之的是一行醒目的字幕——“您正在訪問的域名可以轉讓！”上面還有一段推銷廣告詞：“據(jù)《福布斯》網(wǎng)站報道指出，‘林書豪’成了當今世界上價值增長最快速的品牌名號，價值約1400萬美元。《福布斯》說林書豪這個‘品牌價值’與湖人隊的科比相同，并列全世界運動員第六高?！?/p>

無錫錫山區(qū)內的一家體育用品企業(yè)早在去年就成功將“林書豪”商標攬入懷中，僅花費了4460元。記者在中國商標網(wǎng)上也查詢到了這兩項商標，這家體育公司申請的商標為“Jeremy S.H.L 林書豪”，申請了25和28兩大門類。買下“林書豪”兩項商標究竟有多大的商業(yè)價值？據(jù)美國福布斯雜志評估，僅“林書豪”這個名字的價值就約1億元人民幣。

美國：林書豪本人加入“Linsanity”商標爭奪戰(zhàn)

Jeremy Lin is going on offense to protect Linsanity.

The Knicks sensation this week applied for trademark rights to Linsanity, The Huffington Post learned late Friday after obtaining his application. One of Lin's attorneys confirmed it. "We're prepared to protect his intellectual property rights," said Pam Deese at the Washington, D.C., law firm of Arent Fox. She declined to comment further.

Lin paid a filing fee of $1,625 to cover use of the trademarked term on all manner of apparel, including underwear. In a detailed listing of goods, the filing seeks to protect its use on everything from action figures to beverage sleeves and backpacks.

According to the document, Lin filed his application on Feb. 13, several days after two California men entered the cash-in derby to trademark Linsanity. But Washington, D.C., trademark attorney Josh Gerben told The Huffington Post that those claims will likely turn into a procedural air ball, costing the two men time and money.

Lin's move with the U.S. Patent and Trademark Office could also jeopardize an online venture of one of the men, Andrew Slayton. By selling "Linsanity" T-shirts on his website, Slayton is playing fast and loose with certain protections, Gerben said. He believes the marketing tactics of Slayton and his website potentially violate the trademark rights of the New York Knicks and the publicity rights of Lin, whose sudden success with the Knicks has generated the term Linsanity.

根據(jù)《赫芬頓郵報》的報道，林書豪的代理律師確認，林書豪已經(jīng)提出Linsanity商標注冊申請，保護屬于自己的知識產權。根據(jù)報道，林書豪共支付了1625美元的申請費用，來保證一定有效期內，對其商標的任何衣飾方面的使用均要受到其法律上的認可。在一份更為詳細的商標使用清單中，林的申請范圍更是從公仔，飲料杯套，到背包圖案通通囊括其中，無所不包。

其實早在林書豪2月13日提出商標使用權申請的好幾天前，兩名加州男子已經(jīng)分別提出了將 Linsanity注冊為商標的申請。不過因為一些程序拖沓，二人所花費的時間及金錢可能最終還是竹籃打水一場空。另有的創(chuàng)辦人Andrew Slayton靠賣林氏襯衫謀取暴利，網(wǎng)站里賣的襯衫的顏色跟尼克斯隊隊服的顏色也是如出一轍，律師表示該網(wǎng)站可能已經(jīng)侵犯到了紐約尼克斯隊的商標權利和林書豪本人的公共權利。