（文本為視頻大致內容，可能與視頻并非完全一致，歡迎大家貢獻聽寫稿^^）

All eyes are on Sony’s incoming CEO. Kazuo Hirai will take over the top job in just a couple of months and he's faced with the challenge of getting the company back to profitability.

Let’s take a closer look at the man tasked with saving Sony. He’s done it before, when he rescued the firm’s ailing Playstation business but can he do it again, on a bigger stage? This is Kazuo Hirai, the man who takes over as Sony’s CEO from April.

Judging from the firm’s latest earnings, Hirai has a daunting task ahead.

Sony lost $1.2 billion in the previous quarter, a key holiday shopping period when most firms enjoy their best sales.

It also revised its full year forecast from a small profit to a staggering $3 billion net loss.?Hirai is pledging to move fast to stop the rot.

Kazuo Hirai said: "There will be situations in which we will be required to choose, make a decision, or implement very painful issues that cannot be avoided for the future of Sony. But we can’t take a step forward if we are afraid of this."

With Sony heading into a fourth straight year of losses, analysts say there will be no honeymoon period for him. Hirai already heads Sony’s consumer products and services businesses, which produce most of Sony’s $85 billion in annual sales.

But his challenge will be integrating diverse product lines, including entertainment franchises like singer Kelly Clarkson and "Spider-Man" movies, with its tablets, laptops, TVs and smartphones to boost sales.

Outgoing CEO Howard Stringer is confident his successor is up to the task. He said: "The first step was reorganizing the top management to bring in a new generation of young globally focused executives for whom the cloud is familiar territory and digital transformation is second nature. I believed my ultimate successor was among them and I was right. Why now? Because he’s ready."

聲明：音視頻均來自互聯(lián)網(wǎng)鏈接，僅供學習使用。本網(wǎng)站自身不存儲、控制、修改被鏈接的內容。"滬江英語"高度重視知識產(chǎn)權保護。當如發(fā)現(xiàn)本網(wǎng)站發(fā)布的信息包含有侵犯其著作權的鏈接內容時，請聯(lián)系我們，我們將依法采取措施移除相關內容或屏蔽相關鏈接。