TED演講:David Pogue ：簡單創(chuàng)造銷售（3/4）

I mean, Microsoft Word was last just a word processor in, you know, the Eisenhower administration. But what's the alternative? Microsoft actually did this experiment. They said, "Well, wait a minute. Everyone complains that we're adding so many features. Let's create a word processor that's just a word processor. Simple, pure, does not do web pages, is not a database." And it came out. It was called Microsoft Write. And none of you are nodding in acknowledgment because it died. It tanked. No one ever bought it. I call this the Sport Utility Principle. People like to surround themselves with unnecessary power, right? They don't need the database and the website, but they're like, "Well, I'll upgrade, because, I might, you know, I might need that someday." So the problem is: as you add more features, where are they going to go? Where are you going to stick them? You only have so many design tools. You can do buttons; you can do sliders, pop-up menus, sub-menus. But if you're not careful about how you choose, you wind up with this.