TED演講:David Pogue ：簡(jiǎn)單創(chuàng)造銷(xiāo)售（1/4）

If you ever are feeling lonely, get a New York Times column, because you will get hundreds and hundreds and hundreds of emails. And the email I'm getting a lot today is about frustration. People are feeling like things -- OK, I just had an alarm come up on my screen. Lucky you can't see it. People are feeling overwhelmed. They're feeling like it's too much technology too fast. It may be good technology, but I feel like there's not enough of a support structure. There's not enough help. There's not enough thought put into the design of it to make it easy and enjoyable to use. One time I wrote a column about my efforts to reach Dell Technical Support, and within 12 hours there were 700 messages from readers on the feedback boards on the Times website, from users saying, "Me too!" and, "Here's my tale of woe." I call it "software rage." And man, let me tell you, whoever figures out how to make money off of this frustration will -- oh, how did that get up there? Just kidding. OK, so why is the problem accelerating? Part of the problem is, ironically, because the industry has put so much thought into making things easier to use. I'll show you what I mean. This is what the computer interface used to look like, DOS. Over the years it's gotten easier to use. This is the original Mac operating system. Reagan was President. Madonna was still a brunette. And the entire operating system -- this is the good part -- the entire operating system fit in 211k. You couldn't put the Mac OS 10 logo in 211k!So the irony is that as these things became easier to use a less technical, broader audience was coming into contact with this equipment for the first time.