人民幣支付后的App Store銷售井噴
2011-12-23 15:50
The original iPad didn't go on sale on mainland China until September 2010, five months after its U.S. launch.?The iPad 2 arrived in May 2011, two months after its U.S. launch, and even then just in Wi-Fi-only versions.The 3G iPad 2 finally launched in China in September, six months after it was available in the U.S.
第一代的iPad在美國上市5個月后,于2010年的9月份才緩緩登陸中國大陸地區(qū)。同樣的,iPad2登陸中國大陸的時間同樣比美國晚了兩個月,在只有Wi-Fi版的情況下于2011年5月份開始發(fā)售。直至2011年的9月份,整整比美國晚了6個月,3G版的iPad才在中國大陸地區(qū)開售。
Apple's (AAPL) App Store began accepting payments in Chinese Yuan on Nov. 19, less than five weeks ago.?Given all that, it's quite remarkable that in November, nearly as many iPad apps (44% to be precise) were downloaded in China as in the U.S., as shown in the flag-colored pie chart at right.
在不到5個星期以前的11月19號,蘋果公司的在線應(yīng)用開始接受人民幣支付。僅僅就是5個星期的時間,蘋果應(yīng)用在中國的下載量快速增長,幾乎達(dá)到了美國下載量相同的水平,如圖所示:
Chinese downloads of iPad and iPhone apps, relative to the U.S., grew from 18% in January 2011 to 30% in November.
相比較于美國,中國iPhone和iPad應(yīng)用的下載量占比從2011年1月份的不足18%,到9月增長到了30%
Despite the geometric growth of its competitors' app stores -- apps for Microsoft's (MSFT) Windows Phone 7, for example, grew 400% this year -- Apple still still dominates. It's iPhone app store is No. 1 and its iPad app store No. 3 after Google's (GOOG) Android Market.
雖然蘋果公司的競爭對手有近乎幾何級數(shù)的應(yīng)用量遞增——WP系統(tǒng)今年的增長量為400%,但是這個市場依舊是蘋果公司在主導(dǎo)。iPhone應(yīng)用的市場占有率依舊是第一,iPad是第3,第二名是Google公司的安卓市場。
Although Google's OS has the lion's share of the smartphone market, revenues generated by Android apps lag far behind Apple's. As the chart below shows, the iPad generates more than double and the iPhone nearly four times the revenue of Google's Android Market.
雖然Google公司的安卓操作系統(tǒng)在智能機市場有極高的占有率,但是安卓的盈利能力卻和Apple公司相距甚遠(yuǎn)。就如以下的表格所顯示的那樣,iPad應(yīng)用市場的利潤大約是安智市場的2倍,而iPhone的應(yīng)用市場則達(dá)到了安卓市場的4倍。