創(chuàng)意廣告:杜蕾斯iPhone聯(lián)手讓你的手機懷孕

Let's face it. Condoms are a bit of downer. So how do we convince guys to put it on? And make durex the favorite choice. When you are a twenty-one year old stallion, what might be the best reason to put it on? "I'm pregnant." To be honest, guys don't really care that much about sexually transmitted diseases. But babies, they just won't disappear with a visit to the doctor. So we thought, let's simulate the experience of having a new born. And give you a taste of what it really feels like. We created a mobile application where you can knock-up a friend's phone. Download and install the application. Find a phone to mate, and gently rub the two phones against each other. And there you go! The baby will require your utmost attention: feed it, tickle it, rubble, bubble, or hug it...using every trick in the book to make it stop crying! Everytime you close the application, you will be reminded: use durex. With Facebook connect, the world will know you've become a dad. Invitations for baby events will start popping up on your profile. On durex condom packages we place QR texts that link to a durex baby anti-knock-up application. Download it, and you are baby-free, at least until the real magic happens...