科學60秒:政客長得好,出鏡率更高
Being beautiful has its advantages. It can make you more popular, even make you seem more ___1___. Now, University of Haifa researchers have found that, if you’re a politician, good looks will also make you seem more ___2___. Because better-looking pols get more media coverage, findings that appear in the International Journal of Press/Politics.
People respond to pretty faces. And ___3___, it seems, are no exception. The researchers surveyed how much TV news coverage was given to every member of the Israeli Knesset on three local channels. At the same time, they showed pictures of these elected officials to Dutch students who knew nothing about Israeli legislators. And they asked the students to rate the politicians’ physical attractiveness. The results: generally speaking, the Knesset members with the highest marks for appearance appear most often on the ___4___.
There were some exceptions. Although female members were found to be more appealing than males, they receive less TV time. As do younger politicians, who were rated hotter than their ___5___.
The results suggest that although politics isn’t pretty, politicians should be. Especially if they want to take full advantage of a medium that loves a pretty face.