走出破產(chǎn)保護(hù)后誕生的新通用是美國(guó)政府救助陷入困境的美國(guó)汽車(chē)業(yè)史無(wú)前例努力的結(jié)果。
Hints:
Henderson
Mike Bernacchi
Katie Kerwin
GM
eBay
University of Detroit
Henderson says that among the innovations GM will experiment with is a partnership with eBay, the U.S. auction and commerce Internet site, so that customers can buy their cars on-line. "Consumers will be able to actually bid on vehicles just like they do in an eBay auction, including the option of c…
韓德勝表示，通用即將試行的革新之一是與美國(guó)拍賣(mài)貿(mào)易網(wǎng)站易趣合作，這樣消費(fèi)者就可以在網(wǎng)上買(mǎi)車(chē)?！跋M(fèi)者將會(huì)像在易趣拍賣(mài)那樣真正地給汽車(chē)報(bào)價(jià)，包括選擇預(yù)設(shè)的‘一口價(jià)'。把其做為一項(xiàng)店家為網(wǎng)絡(luò)消費(fèi)者提供的革命性地實(shí)體拍賣(mài)?！? 僅上個(gè)月，通用的銷(xiāo)售額下降了34%。底特律大學(xué)市場(chǎng)營(yíng)銷(xiāo)專(zhuān)家邁克?貝納克其表示，通用要…