Hints:
Mullins
David Kirsch
Robert H. Smith
Maryland
Professor Mullins advises entrepreneurs to do market tests so they have real numbers to support their claims. And he says honesty about possible problems with the plan is important. Successful businesses often change plans as conditions change. Business students spend hours and hours learning how to…
Mullins教授建議各企業(yè)家要做市場調(diào)查，這樣就會有支持他們理論的真實數(shù)據(jù)。另外，他還說，誠實地計劃中可能存有的問題非常重要。成功的企業(yè)通常根據(jù)情況的變化而修改計劃。商科學生花費了大量的時間來學習如何撰寫商業(yè)計劃。但是，即使一個很好的商業(yè)計劃還是有其限制。 一項新研究表示，風險投資人在決定是否對一家新公司…