Let's have a look at five common techniques of influence that you'll have come across either explicitly or implicitly:
今天我們來(lái)看看或直接、或間接影響他人決定的5種小技巧吧：

1. Liking: It's much easier to influence someone who likes you.
1. 讓人家喜歡你：要影響一個(gè)喜歡你的人的決定比影響一個(gè)不喜歡你的人要容易多了。

2. Social proof: People like to follow one another, so influencers imply the herd is moving the same way.
2. 社交認(rèn)同：大家比較喜歡隨大流，所以你可以暗示對(duì)方別人都是這么做的。

3. Consistency: Most people prefer to keep their word. If people make a commitment, particularly if it's out loud or in writing, they are much more likely to keep it. Influencers should try to gain verbal or written commitments.
3. 言行一致：大部分人都想要成為一個(gè)說(shuō)到做到的人。如果他們做出了承諾，特別是大聲宣布過(guò)或者將它寫(xiě)下來(lái)過(guò)，他們則更會(huì)想要去兌現(xiàn)它。如果你想影響他人的決定，那么你最好是拿到人家的口頭或是書(shū)面的承諾。

4. Authority: People are strongly influenced by experts. Successful influencers flaunt their knowledge to establish their expertise.
4. 權(quán)威效應(yīng)：普通人很容易受專家影響。一個(gè)成功的對(duì)他人有影響力的人會(huì)向他人展示自己的知識(shí)來(lái)營(yíng)造他們這種權(quán)威效應(yīng)。

5. Reciprocity: Give something to get something. When people feel indebted to you they are more likely to agree to what you want. This feeling could arise from something as simple as a compliment.
5. 互惠原則：要得到某些東西必須要有付出。當(dāng)別人覺(jué)得欠了你一些什么的時(shí)候，他們就會(huì)比較愿意讓你如愿。恭維就能夠達(dá)到這種效果。