創(chuàng)意解讀:

廣告旨在說明牛奶的美味讓貓咪們垂涎三尺還不夠,還要為此進(jìn)化出可怕的對生拇指(opposable thumb)!更可怕的是成群結(jié)隊(duì)朝你走來的長著拇指的貓咪!這貨還是小貓咪嗎?能翻報(bào)紙,能看書,能自己給自己倒牛奶的貓咪。如此詼諧又富有想象力的廣告創(chuàng)意,去吸引觀眾對該廣告的關(guān)注度,堪稱國外廣告的典型。

旁白全文:

Why do cats stare when you are pouring milk?

It's like they know that it's only a matter of time...

Time, the only thing between them and opposable thumbs.

Imagine that--cats with thumbs.

And what if they got together?

Gangs of cats with thumbs, and organized army with one thing on their mind...

Cravendale milk.Now, jog on ,kitties.