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"Hello Kitty" is abobtail white cat with a red bow tie. The super-cute character is also a vital element of Japanese popular culture.

Now, a Hello Kitty Theme Park will be built in Anji, Zhejiang Province and this will be her first home outside Japan since she was created 37 years ago.

"Hello Kitty" has been named as the ambassador of Japanese tourism in Chinese mainland and Hong Kong, where she enjoys huge popularity among children and young ladies.

Hello Kitty's parent company, Sanrio, has agreed to work with a Shanghai-based developer to help attract Chinese fans.

Visitors to theamusement park will be able to enjoy 3D Games, animated Hello Kitty films and onsite food service.

Construction is expected to begin in July, and is projected to open in 2014.

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