Marketing這個(gè)詞，大家都熟悉嗎？我們今天就來(lái)強(qiáng)化一下它的用法哦~

marketing營(yíng)銷(xiāo)
International marketing offers a way to counteract aggressive competition from foreign competitors at home.
國(guó)際營(yíng)銷(xiāo)提供了一種方式來(lái)對(duì)抗外國(guó)競(jìng)爭(zhēng)者在國(guó)內(nèi)咄咄逼人的競(jìng)爭(zhēng)。



Tips:
marketing: 是包括購(gòu)買(mǎi)和銷(xiāo)售，以及市場(chǎng)調(diào)查、產(chǎn)品開(kāi)發(fā)、制訂生產(chǎn)計(jì)劃、定好價(jià)格、做廣告宣傳和包裝等事項(xiàng)。
sales: 是指企業(yè)將產(chǎn)品生產(chǎn)出來(lái)之后由企業(yè)的銷(xiāo)售人員將之流通給消費(fèi)者的過(guò)程。按照傳統(tǒng)的科特勒的營(yíng)銷(xiāo)的概念，sales其實(shí)是包括在marketing中的。

相關(guān)詞組：
marketing strategy 營(yíng)銷(xiāo)策略
marketing cost 營(yíng)銷(xiāo)成本
Marketing Director 市場(chǎng)總監(jiān)

Homework: Reading Comprehension

Increasingly, sports marketing is becoming a popular way to advertise a company's goods and services. For an annual fee, you can have your company name on the shirts that sporting team or individual wears.
As sports are incredibly popular on TV, having your company name on a shirt or cap means that millions or even billions will associate your company with the sport.
Sports marketing is not cheap though, so some companies try other types of visible marketing such as putting their company name on tall buildings, or by supporting arts and musical events.
The two most lucrative sports marketing events are the Olympic Games and the Football World Cup. If you can wait four years and have a large enough budget, by sponsoring these types of events, you can virtually ensure that the entire world will know your company.

Question:
Which sports marketing method does NOT mention in the article?

A. A company can have its name on the shirts that sporting team wears by paying an annual fee.
B. Some company try putting their company name on as tall buildings.
C. A company can use the Olympic Games for its sports marketing.
D. Football World Cup is one of the two most lucrative sports marketing events.