參考答案:

SECTLON1: LISTENLNG TEST (30 minutes)

Part A: Spot Dictationhttp://tr.hjenglish.com/

1. history of radio advertising 2. use our emotions
3. try to influence 4. talk about 3 appeals
5. real-life radio ads 6. the appeal to humour
7. making an advertisement humourous 8. the key point
9. the right product 10. specializes in divorce
11. appeal to thriftiness 12. the desire to save money
13. it’s full price 14. having a big sale
15. focus on the low prices 16. the quality of the furniture
17. appeals to our egos 18. buy a luxury car
19. to get in shape 20. make you look better

PART B: Listening Comprehension

1. A 2. C 3. A 4. B 5. C 6. A 7. B 8. A 9. D 10. D
11. B 12. C 13. A 14. D 15. B 16. A 17. B 18. D 19. A 20. B

Section 2: Reading Test

1. C 2. D 3. D 4. C 5. C 6. D 7. C 8. D 9. A 10. A
11. D 12. A 13. B 14. A 15. A 16. C 17. D 18. C 19. D 20. A

Section 3:Translation Test
???? 政府投資對(duì)于整個(gè)經(jīng)濟(jì)的影響作用，受到以下兩個(gè)因素的制約。第一，政府投資之時(shí)勞動(dòng)力和資本的利用 情況；第二，接受投資的經(jīng)濟(jì)部分。如果整個(gè)經(jīng)濟(jì)或接受主要投資的經(jīng)濟(jì)部分充分或接近充分發(fā)揮效能，那么政府投資的效力不會(huì)很大，所以資本和勞動(dòng)力也不會(huì)得到充分利用。而如果經(jīng)濟(jì)潛能并未充分發(fā)揮，政府投資則會(huì)真正促進(jìn)GNP 的增長(zhǎng)。

????? 對(duì)于政府增加投資而產(chǎn)生的影響，衡量標(biāo)準(zhǔn)并非在于最初的投資數(shù)額，而在于這一投資經(jīng)過多次投入而產(chǎn) 生的長(zhǎng)期影響。在理想的情況下，最初的收入增長(zhǎng)產(chǎn)生的稅收會(huì)超過最初的“負(fù)債投入”或“減免的稅收”。這樣，赤字不僅小于GNP 的增長(zhǎng)，而且得到了補(bǔ)償。凱恩斯的經(jīng)濟(jì)學(xué)理論認(rèn)為，政府決策的重點(diǎn)并非在于平衡赤字，而在于生產(chǎn)力沒有得到充分發(fā)揮，失業(yè)率居高不下之時(shí)加大投入。聯(lián)邦資金投入可以促進(jìn)生產(chǎn)能力這一理論使得傳統(tǒng)的經(jīng)濟(jì)理論受到挑戰(zhàn)。這是因?yàn)楹笳哒J(rèn)為政府應(yīng)發(fā)揮類似公司的職能，盡力平衡赤字。

Section 4: Listening Test

Part A: Note-taking and Gap-filling http://tr.hjenglish.com/

1. pleasure 2. problems 3. entertainment 4. car-related 5. people
6. pollution 7. roads 8. environmentalists 9. bicycles 10. necessary
11. fuel 12. gasoline 13. electric 14. women 15. 1900s
16. Japanese 17. technology 18. transportation 19. change 20. poets

Part B: Listening and Translation
I. Sentence Translation
(1) If you want to make good enough money at a job inthe tertiary industry, getting the right training and education g first is the best way to prepare for the future job market.

(2) Reports are coming in of an earthquake in a small town 50 miles north of Sydney. Damages are said to be extensive, and the number of people killed is expected to rise sharply.

(3) It doesn’t work to translate advertisements word by word from one language into another for cultural differences. A humor to an American may not be funny in Chinese.

(4) I was originally going to arrive next Tuesday, 26th of May on flight BA 117, but I have to change to next Thursday on the same flight. I’m sorry for the delay.

(5) An overnight plunge of 53 points in the Dow Jones will have an impact on the Far East market which is likely to be depressed later this morning. http://tr.hjenglish.com/

II. Passage Translations
(1) Although they have a lot of money, the “baby-boomers”do not handle their money in the same way as their parents did. There are three reasons for this: First, the “baby-boom” started after the Second World War during times of inflation. The result of this is that “baby-boomers”usually spend their money instead of saving it. “Baby-boomers”are also heavy users of credit; Second, the “baby-boomers” never experienced the economic difficulties of the 1930s. They grew up in comfort, even luxury; Finally, “baby-boomers” generally have more leisure time than their parents did.

(2) Good morning! It's good to be here with you at this meeting. My goal is to give you some information about changing world markets. Let's start by looking at USA, which we could say is the “United States of Advertising”.Can we think of a country with more advertising than the US? For example, you are watching a movie on TV, you are waiting for the good guy to get the bad guy, and “bang!”there is a commercial. A few minutes later, the good guy is in trouble, and “boom!”another commercial, message after message. It’s not like that in other countries. In places like France and Spain, you would watch at least half an hour for the program, then you will get some commercials. http://tr.hjenglish.com/

Section 5: Reading Test
1. Some "contingency recruiters" - paid only after a job is filled - start placing candidates at $50,000 salary or lower. But many more place candidates in jobs with salaries of $70,000 or higher. "Retained recruiters" typically work to fill jobs with salaries beginning at $100,000 or so.

2. Decades ago, recruiters focused primarily on top officials. Many placement firms still specialize in filling corner offices. But recruiters today also comb the ranks of midlevel managers and specialized workers.

3. Try to establish a relationship with a recruiter that would allow the recruiter to easily remember them. A great way to do that is to be helpful. http://tr.hjenglish.com/

4. Room 101, the infamous "torture chamber" in George Orwell's novel 1984, is to be preserved as a work of art by the BBC. It, at the end of a first-floor corridor in Broadcasting House, is due to be demolished in the summer as part of a massive refurbishment. Orwell, whose real name was Eric Blair, worked for the BBC's Eastern Service during the Second World War. This June is the 100th anniversary of Orwell's birth in India. Once in England, the former public-school boy and policeman took up left-wing causes and wrote books such as Coming Up For Air, Animal Farm and Down and Out in Paris and London.
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5. The BBC plans to display Whiteread's replica of room 101 in one of several new public spaces in the new-look Broadcasting House. The BBC has made other uses of Orwell's room 101. Its name is the title of the television programme. http://tr.hjenglish.com/

6. Some experts ask if the BBC has got the right room. Peter Davison, who has published two volumes of Orwell's works, letters and documents, believes "room 101 was at another BBC building - 55 Portland Place."

7. It is an example given by the author to introduce the concept of “smart mob”.

8. Rheingold is a veteran technology watcher and well-published futurist. He has put his finger on communications technology. Rheingold considers the screen savers that millions of computer owners use to donate their spare computer power to search for intelligent life in the universe or more recently, to find a cure for smallpox, as further examples of smart mobs in action. Some of the most powerful smart mobs, Rheingold would argue, can be found on anarchic computer services like the Gnutella network

9. Large, geographically dispersed groups connected only by thin threads of communications technology - cell phones, text messaging, two-way pagers, e-mail, websites - drawn together at a moment's notice like schools of fish to perform some collective action. The original smart mobs were teenage "thumb tribes" inTokyo and Helsinki who punched out short, cheap text messages on primitive cell phones to organize impromptu raves or to stalk their favorite celebrities. http://tr.hjenglish.com/

10. Protests and other gatherings can be more easily organized, thus posing a great challenge to the government for an effective control.

Section 6:Translation Test?
????? Many experts hold the idea that the highest priority inthe reform of education system should be given to the improvement and reform in curriculum and examination system in order to avoid a generation paying undue attention to textbooks. They pointed out that the key of the reform in the education system is a well-shared awareness that the high and primary educations are there, instead of simply offering the knowledge important to the students, to improve the students in an all-round way, and especially to guide them to a careful pondering over such fundamental issues as life itself and social responsibility.As to the schools, they try their best to get a better way to gradually guide the students to an appropriate view over the world around them.An undue emphasis on knowledge-education and the resultant ignorance over the guidance to the students to a proper understanding of life will bring us nothing but a large number of “memorizing machines”. We can never expect a group of young people well prepared for the real social life. http://tr.hjenglish.com/

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