Reputation

[?r?pju'te??n]

n. 名氣；名聲；名譽(yù)

企業(yè)都非?？粗刈陨淼纳虡I(yè)信譽(yù)（business reputation），害怕因信譽(yù)不好而丟失市場(chǎng)。

企業(yè)信譽(yù)（corporate reputation）是企業(yè)在其生產(chǎn)經(jīng)營(yíng)活動(dòng)中所獲得的社會(huì)上公認(rèn)的信用和名聲，企業(yè)信譽(yù)是企業(yè)無形的資本（intangible capital），較高的信譽(yù)是企業(yè)立足市場(chǎng)求得發(fā)展、獲得競(jìng)爭(zhēng)優(yōu)勢(shì)的法寶。

所以塑造企業(yè)良好的信譽(yù)（build a well-deservedreputation）是每一個(gè)企業(yè)應(yīng)注重和著重解決的問題。

Reputation 常見的詞組短語有reliable reputation（信譽(yù)可靠）、high reputation（盛譽(yù)）、have a reputation for（因……而著稱；有……好名聲）；同近義詞有credit，name，fame，celebrity，prestige。

我們來看2個(gè)例句：

The reputation of the firm was blown upon for passing substandard products off as first-class merchandise.

該公司因把次品當(dāng)正品出售而名譽(yù)掃地。

With a wide variety and a complete range of specifications, our products are of good quality and high reputation.

我們的產(chǎn)品品種多樣，規(guī)格齊全，質(zhì)量?jī)?yōu)良，享有盛譽(yù)。